Top 5 Tips for Running a Food Demo

Part of my job as a Retail Dietitian is running food demonstrations. This is one of the parts of my job that I love/dislike. I love demoing recipes and having customers enjoy new foods that they never thought they would eat. I also love when I hear my recipe has become a family favorite! I am, however, not a fan of the recipe planning. I tend to overthink things, like most Dietitians I know. I worry about not choosing a recipe that goes over well with customers. After doing a few demos, I learned that you are not going to please everyone and not to take that personally. With that in mind, below you will find my tips for running a food demo!

Tip #1: Choose Your Recipe Based on Your Population
If you are serving a population of young kids, you wouldn't necessarily choose a spicy or tough-textured recipe. You might, however, choose a healthy and simple snack or a common favorite dish with a healthy spin (like mac n' cheese made with broccoli and chicken). Or if you are serving a group of seniors, you might go for softer foods versus nuts and crunchy items (since a lot of them have a hard time chewing). The population I work with is mostly families and health seekers. These health seekers want quick and easy recipes. I am not going to choose a recipe with 15 ingredients because even if customers like the recipe, they are not likely to make it at home. It is always best to assess your population first, then choose a recipe you think will go over well.

Tip #2: Add Options to Your Recipe 
A lot of times, I will create or alter a recipe to make it healthier. I might cut back on the fat, sodium, carbohydrates, etc. I usually add to the bottom of my recipe ways to add flavor or ways to pair the recipe with something else. For example, I made a crockpot chicken fajitas recipe. I gave the option for people to add a wrap or rice for a carbohydrate source. I also gave the option to add extra veggies for more bulk. Another example is a cauliflower mashed potatoes recipe I tried. I used herbs and spices for the recipe, but gave the option to add parmesan cheese for extra flavor. Those who didn't want to add the fat/sodium/calories were free to choose otherwise.

Tip #3: Taste and Prep Test Your Recipe Prior to Demoing
My first demo, I made an awesome sweet potato and acorn squash bake. The recipe went over so well; however, the prep was a disaster! I didn't realize how long it would take to peel and chop 4 acorn squash (almost an hour). I was rushing and trying to recruit help for the prep with only having 1.5 hours before the demo start. It was definitely a stressful start, but you live and you learn :) I've also had a few ideas for recipes and taste tested at home only to realize I needed to add or change things to make it more palatable. You won't always have the time to alter recipes the day of, so it is best to perfect it prior to demoing.

Tip#4: Make a List of Everything You Need
Usually, my demo days are hectic. I come in 1-2 hours prior to the event. I make the recipe, set-up the demo table, and merchandise the items I am using. Unless I make a list, I forget even the simplest things (like my tablecloth for 1 demo). Make your demo run that much more smoothly and have a list of everything you need, down to the napkins!

Tip#5: Have a Copy of The Recipe With Nutritional Facts
Almost every person who comes to my demos will ask me something along the lines of, "Is this good for me?" Or, "I have Diabetes, how many carbohydrates are in this?" Or, "I have to watch my sodium, is there a lot in this recipe?" I find it so much easier to just have the recipe with the nutrition facts on the bottom. Even if I know the recipe is healthy, customers still want numbers. Plus, if you have a entree heavy on the carbohydrates, then those people with Diabetes might need to plan some non-starchy sides to balance it out.

I hope these tips help you in your food demos as much as they did me! Stay tuned for more tips from the life of a RD :)

Pomegranates I used in a Produce Pick taste testing!

FSM Week 9: My Nutrition Promotional Event

Starting on Monday, I will be in my 10th week of my FSM rotation of my dietetic internship. This past week has been so fun and exciting; definitely one of my favorite parts of the internship (besides teaching).

October 14-18th was National School Lunch Week. I decided to run my nutrition promotion event (part of one of my rotation assignments) during that week. My event theme was NSLW: Fun with Fruits and Vegetables! I highlighted the featured vegetables and fruits on the menu.  Since my facility was in between RDs and my new preceptor was super busy, I planned most of the event on my own. I spent a lot of time coordinating with the elementary school I would running my event in, talking to staff members, getting the PR coordinator involved, holding meetings, and creating materials/prizes for the kids. I started planning my event about 1 month in advance. I created bookmarks for the students (laminated them as well), brochures to send home to the parents, flyers for my table, and recipe cards for teachers and support staff. I also made posters highlighting the different fruits and vegetables with fun facts and nutrition information. Monday, Wednesday, and Friday I just hung posters at the elementary school. Tuesday and Thursday I was at the school running different contests (guess the bean content of the jar and trivia questions) and giving out stickers/bookmarks for students who had a fruit or a vegetable on their tray.

One of the posters I created for the lunchroom.
One student told me that I should be an artist :)

About a week prior to the event, I discovered that the office I was working in had costumes in their closet; a pea pod and a banana. I was way too excited about wearing them! I also found out that the press would be coming on Thursday to interview me and take pictures!

My first day, Tuesday, of my event went so well! It was a bit crazy because the 1st, 2nd, and 3rd grade lunches overlapped. I felt like I was running around crazy (in a pea pod costume) trying to get student guesses for my bean costume. I also ran a lucky tray, in which 1-2 students from each lunch had a sticker on the bottom of their trays indicating they won a prize. Even with all of the craziness, the event went better than I could have hoped. The kids got so involved! One of my favorite parts was reading what the kids wrote on their guessing slips for the bean jar. One first grader wrote for a guess, "200, or 198." Other students wrote the #1 followed by as many zeros as would fill the line. (Total bean count for the jar was 16,438).

Day 1 Table Set-Up

Pea Pod Costume!

Thursday ran a lot smoother than Tuesday did. Since all of the kids had guessed the beans on Tuesday, I spent time taking pictures, handing out prizes, and asking trivia questions. The kids were so excited about the costumes, contests, and prizes. One student said, "You should wear that banana costume all the time, so I always know where you are." Another student said, "We should do stuff like this each week. Put it on the agenda." A lot of the students asked when I was coming back and what costume I would be wearing. It was so exciting to see the kids smiling and having a good time, all in the name of healthy eating!

Day 2 Table Set-Up

Picture Time!

Banana Costume!

While I was running around the cafeteria in my various costumes, teachers were saying things like, "Wow you must have drawn the short end of the stick," "Oh, the joys of being an intern." That was exactly the opposite of what I was thinking! I was more than excited to be prancing around in different costumes. I chose to wear the costumes (in place of a colored shirt). Seeing the kids' faces get excited was priceless to me. I wished they had more costumes for me to wear :)

After all my hard work, the story was put into 2 different newspapers! It was really exciting to have such good publicity for not only the school district, but also my internship program!