This past month, I have been thinking a lot about what I want to do long-term with my business. One major thing I learned is that it is okay to just let go. Let go of aspects of your business that are not working. Let go of hangups you have on moving forward. Let go of bad business connections.
I used to think of letting things go as a sort of moral failure; that I just wasn't working hard enough at whatever it was to make it succeed. The fact is that I have changed since I started my business and I can guarantee many of you reading this have done the same at some point in your career. Maybe the change was gradual and you didn't even notice it right away or maybe it was sudden and out of necessity. I needed the change in my business to become a better and more well-rounded professional. Letting go does not mean you didn't put in the time and effort for success. It is not to be seen as a "failure," but a learning experience, opportunity for growth, or chance to try something new.
I challenge you to look at your business with an outside perspective. What is eating at your time and not producing results? What connections are more damaging to your business and/or productivity than they are beneficial? What can you you let go of for the opportunity to grow?
Earlier this week, I sat down at my business journal and just brain dumped what I was thinking. I wrote down things I wish I had known (and did now), tips for myself, frustrations, "aha" moments, just everything. I filled almost 4 pages with random thoughts and it was actually quite invigorating. Going back a few days after writing, I realized there were some gems in my string of random thoughts. If you have a rough day (or month) or even a great one, take a few moments to just write out your thoughts on paper. No judgement. No worries about grammar. Just write and see what realizations you come to have about yourself and your business. This could help you in taking the next step in your business or changing the way you run things.
Below are just a few of the many business tips and realizations I brain dumped that day.
-I think I would like (and need) a secretary to help with fielding calls and scheduling appointments. (This made me look into online scheduling software).
-I like guiding and teaching, which make me want to search out more opportunities to do presentations and also develop more programs to coach or work with other Dietitians.
-Some days, I am just completely unmotivated and that is okay. Every day won't be super productive. Just as long as those unmotivated days don't become an issue for business.
-Mid-day gym sessions really boost my productivity and momentum.
-A support system can really make or break you. Just having that 1 person makes a world of difference.
-Some days you just work late.
-I wonder how other people see me and my business. I wonder how I could gauge this.
-I need to DO more than THINK. I spend too much time planning and overthinking that this sometimes leads to inaction.
-Relating to your clients is key. Trust begins here and they feel safer opening up.
Have you ever just brain-dumped in a journal? What "aha" moments did you have? Leave a comment and let me know!
Showing posts with label entrepreneur. Show all posts
Showing posts with label entrepreneur. Show all posts
Sunday, October 1, 2017
Sunday, September 17, 2017
Top 10 Skills for Dietitian Entrepreneurs
Have you debated going the entrepreneurial route? Thinking about starting a private practice as a Dietitian? You may be wondering if you have what it takes to succeed. After being in business for 3 years now, I have learned a lot about my skills and what I need to hone in on to have my practice thrive.
Below, I outline 10 different skills/traits that are crucial to your success, whether it be in private practice or in another business venture. While you may not feel that you are strong in all of these areas, the more you push yourself and your comfort level, the more enhanced these skills will become.
#1 - Passion
Whether you will enter the realm of entrepreneur as a Dietitian or any other professional, you need to be passionate about what you do. This passion will drive your business and fuel your motivation through tough times. Your passion will resonate with clients and show them that you truly care about what you do.
#2 - Perseverance
Throughout business, you will have many ups and downs with both income and overall success. Contracts may fall through, clients may drop out, your business may change, etc. Perseverance is key to keeping yourself from throwing your hands in the air and walking away. All of your hard work will pay off!
#3 - Self-Confidence
While you may not feel confident in every aspect of running a business, be confident in your niche, your talent, what you bring to the table. As an entrepreneur, you are constantly selling yourself and your products/services. If you don't believe in yourself and have confidence in your abilities, why should prospective clients or companies?
#4 - Self-Motivation
As an entrepreneur, you are the boss. You don't have a manager telling you what to do at all hours of the day. You are not walking into an office where there is a list of duties or set of expectations for your role. YOU create that role. YOU create those expectations. Can you motivate yourself when no one is standing over your shoulder? If you are struggling with how to motivate yourself, take some time to figure out what drives you to succeed. Is it making more money? Having more freedom? As an entrepreneur, I can say from experience that you won't necessarily feel motivated, or confident for that matter, every single day. You should be able to motivate yourself and be a self-starter at least 90-95% of the time.
#5 - Strong Work Ethic
Having a strong work ethic can be described in a number of different ways. I like to think of quality, integrity, and responsibility as attributes that someone can exhibit within their "strong work ethic." Your quality of work and service will speak for itself and drive clients to your door (I have seen this first hand without the use of paid marketing).
#6 - Ability to Multitask
Being the boss means that you may wear many hats (especially if you work alone), but, it can also mean you oversee many departments and thus need to be aware of the inner-workings of each. I feel that there is a fine line between what is effective and what is overwhelming and hinders production. When I think of multitasking, I think of the various things I need to accomplish on a daily basis: posting to social media, seeing clients, fielding calls, answering emails, writing content or lessons, etc. Some of these things may happen simultaneously. The key is not stretching yourself too thin, but managing these tasks efficiently.
#7 - Effective Time Management
Number 6-8 all go hand-in-hand. With having multiple items on your plate each day, you need to learn how to effectively manage the time you have. Know when your best hours are to work on administrative tasks. Know when you tend to see and schedule clients. Remember to leave some time for yourself daily (if not weekly) to recharge your batteries. Running on empty will hinder your productivity and ultimately ruin plans for time management. Before you know it, you are sucked into 3-hours of Netflix and haven't accomplished a thing for your business.
#8 - Organization
I would say the number one skill to have as an entrepreneur is a high level of organization. This is especially important in the beginning stages of your business planning. If you are a Dietitian and plan to become an insurance provider, you will need to keep track of applications, billing codes, claims, etc. Being organized means that you manage your time well, finish tasks by their deadline, and are on top of scheduling. One of the key things I have learned with keeping myself organized is to prioritize my day-to-day tasks and anticipate when I will accomplish the non-priorities. I also found having systems in place for my administrative tasks is helpful. I have a system for how I schedule clients, how I store files, how I chart, etc.
#9 - Flexibility
You may have your day or even week planned to a perfect T and then, disaster hits. Two clients need to reschedule, you get 2 new calls of potential clients, your seminar outline is taking longer to write than you thought, etc. Within any role, as an entrepreneur or an employee, you need to be flexible. Things will happen that will throw your day off. Take a minute to regroup and then prioritize what is ahead of you. Being flexible means using many of the other skills mentioned before: time management, organization, strong work ethic, etc. Every day will not go as planned and that is okay!
#10 - Continuous Learner
One final skill I want to touch on is being the continuous learner, which can be related to the field of nutrition or business. Never stop challenging yourself or pushing your boundaries. Continue to learn, enhance your skills, and become a polished professional.
After reading through this post, what can you identify as your strengths and weaknesses? As I mentioned earlier, you may not feel strong in all of these areas of your business. If you do feel one or two areas need improvement, can you take an online course to enhance those skills? Or, could you take on a partner or an employee that would fulfill these tasks? As an entrepreneur, you may not be able to handle everything in your business, especially as it begins to grow. Identify what your are priorities and where you can delegate or outsource other tasks.
Below, I outline 10 different skills/traits that are crucial to your success, whether it be in private practice or in another business venture. While you may not feel that you are strong in all of these areas, the more you push yourself and your comfort level, the more enhanced these skills will become.
#1 - Passion
Whether you will enter the realm of entrepreneur as a Dietitian or any other professional, you need to be passionate about what you do. This passion will drive your business and fuel your motivation through tough times. Your passion will resonate with clients and show them that you truly care about what you do.
#2 - Perseverance
Throughout business, you will have many ups and downs with both income and overall success. Contracts may fall through, clients may drop out, your business may change, etc. Perseverance is key to keeping yourself from throwing your hands in the air and walking away. All of your hard work will pay off!
#3 - Self-Confidence
While you may not feel confident in every aspect of running a business, be confident in your niche, your talent, what you bring to the table. As an entrepreneur, you are constantly selling yourself and your products/services. If you don't believe in yourself and have confidence in your abilities, why should prospective clients or companies?
#4 - Self-Motivation
As an entrepreneur, you are the boss. You don't have a manager telling you what to do at all hours of the day. You are not walking into an office where there is a list of duties or set of expectations for your role. YOU create that role. YOU create those expectations. Can you motivate yourself when no one is standing over your shoulder? If you are struggling with how to motivate yourself, take some time to figure out what drives you to succeed. Is it making more money? Having more freedom? As an entrepreneur, I can say from experience that you won't necessarily feel motivated, or confident for that matter, every single day. You should be able to motivate yourself and be a self-starter at least 90-95% of the time.
#5 - Strong Work Ethic
Having a strong work ethic can be described in a number of different ways. I like to think of quality, integrity, and responsibility as attributes that someone can exhibit within their "strong work ethic." Your quality of work and service will speak for itself and drive clients to your door (I have seen this first hand without the use of paid marketing).
#6 - Ability to Multitask
Being the boss means that you may wear many hats (especially if you work alone), but, it can also mean you oversee many departments and thus need to be aware of the inner-workings of each. I feel that there is a fine line between what is effective and what is overwhelming and hinders production. When I think of multitasking, I think of the various things I need to accomplish on a daily basis: posting to social media, seeing clients, fielding calls, answering emails, writing content or lessons, etc. Some of these things may happen simultaneously. The key is not stretching yourself too thin, but managing these tasks efficiently.
#7 - Effective Time Management
Number 6-8 all go hand-in-hand. With having multiple items on your plate each day, you need to learn how to effectively manage the time you have. Know when your best hours are to work on administrative tasks. Know when you tend to see and schedule clients. Remember to leave some time for yourself daily (if not weekly) to recharge your batteries. Running on empty will hinder your productivity and ultimately ruin plans for time management. Before you know it, you are sucked into 3-hours of Netflix and haven't accomplished a thing for your business.
#8 - Organization
I would say the number one skill to have as an entrepreneur is a high level of organization. This is especially important in the beginning stages of your business planning. If you are a Dietitian and plan to become an insurance provider, you will need to keep track of applications, billing codes, claims, etc. Being organized means that you manage your time well, finish tasks by their deadline, and are on top of scheduling. One of the key things I have learned with keeping myself organized is to prioritize my day-to-day tasks and anticipate when I will accomplish the non-priorities. I also found having systems in place for my administrative tasks is helpful. I have a system for how I schedule clients, how I store files, how I chart, etc.
#9 - Flexibility
You may have your day or even week planned to a perfect T and then, disaster hits. Two clients need to reschedule, you get 2 new calls of potential clients, your seminar outline is taking longer to write than you thought, etc. Within any role, as an entrepreneur or an employee, you need to be flexible. Things will happen that will throw your day off. Take a minute to regroup and then prioritize what is ahead of you. Being flexible means using many of the other skills mentioned before: time management, organization, strong work ethic, etc. Every day will not go as planned and that is okay!
#10 - Continuous Learner
One final skill I want to touch on is being the continuous learner, which can be related to the field of nutrition or business. Never stop challenging yourself or pushing your boundaries. Continue to learn, enhance your skills, and become a polished professional.
After reading through this post, what can you identify as your strengths and weaknesses? As I mentioned earlier, you may not feel strong in all of these areas of your business. If you do feel one or two areas need improvement, can you take an online course to enhance those skills? Or, could you take on a partner or an employee that would fulfill these tasks? As an entrepreneur, you may not be able to handle everything in your business, especially as it begins to grow. Identify what your are priorities and where you can delegate or outsource other tasks.
Leave a comment and let me know your thoughts!
For more information on preparing yourself for private practice, click the LINK.
For tips on starting a private practice, click the LINK.
Sunday, September 10, 2017
Dietitian Interview Tips
Welcome back to My RD Journey! Things have been a bit crazy over here the past few weeks. I half expected my client load to decrease with the end of summer and beginning of the school year; yet, it is has been the opposite, which is good! I also got the opportunity to teach an in-person class at a local community college for this semester. It was super last minute as in I found out about it on Thursday, interviewed Friday, went to an in-service the following Monday and started teaching Wednesday. I didn't have access to anything, just a textbook and role-book on my first day. I am now heading into week 4 of classes and I love it! I love being able to teach young minds about nutrition and I especially love that I have so much flexibility in how I teach the materials. Despite the craziness in my schedule, I love that I have the opportunity to teach and ultimately grow professionally. It is very gratifying!
I have been doing a lot of thinking lately about my business and the direction I want to move in. I have enough clients to bring on another Dietitian, yet, I am hesitant to do so since I would have to change up my business structure, figure payroll out, and whatnot. I know a few other RDs that do this; however, I am not sure if this is my ideal long-term business plan. I am also finishing up the editing for my first book and I definitely want to get it out for September. I have about 6 other book ideas fleshed out (some for RDs and some for public); however, I am just struggling to find time to write. I am at the point where I could just continue with my current load of clients and classes; however, a part of me wants to change it up. I also want to have more time to myself versus running around every day. I am wondering if teaching is something I will end up wanting to do more of long-term. Anyone else reach this turning point in their business? What did you do in moving forward?
Since I had recently interviewed for a college faculty position, I wanted to share some of the tips I gained. Whether you are a new RD looking for a job out of your internship or an RD that is debating switching careers, these tips will hopefully provide you with some insight.
(Dietitian) Interview Tips
1 - Do Your Research
For almost every interview I had, I was asked the question, "Why did you choose ____(insert facility name here" or something along those lines. So, think to yourself, "Why are you interested in this facility or this position?" If you are just trying to get any job, spend a few minutes on the company's website or Facebook page. Are there programs that they run that you think are great? What about their philosophy for wellness or patient care? Pinpoint some aspects of the facility that you could touch on in the interview.
2 - Bring the Essentials
For my interview, I brought in my resume, CV (which had more detailed information about my education), cover letter, list of 3-4 references, and some examples of my work. Even if the information was submitted already online or via email, I always bring hard copies with me. I have had interviewers put my copies in with my employee file or review with me during the interview. When thinking about bringing work examples, I tailor the materials towards the type of interview I am in. For example, with teaching I had sample lesson plans I wrote for high school students and adults. I normally wait to bring out my work samples until it comes up in conversation.
3 - Be Prepared
If you haven't interviewed in a while (or ever), make sure you do some practicing with a friend or family member. Go through some of the most common interview questions like: what are your strengths and weaknesses or what is your teaching philosophy or why would you be a good fit for this position or how would you handle scenarios for conflict or working in teams. Trust in the education and experience that you have!
4 - Dress to Impress
I always say to fellow Dietitians and interns that it is better to dress up and be told to dress down than the opposite. Come to the interview in your best professional attire even if you know the position you are applying for involves wearing scrubs.
5 - Come with Questions
When you go in for an interview, you are also, in a sense, interviewing the facility/interviewer. Will this place be a good fit for you? Do they offer the benefits you need? Always come prepared with questions. The last thing you want to do is get into a job and realize it was not what you expected! Ask what a typical day looks like for the Dietitian. Ask about the interview process or training procedures. Don't be afraid to come with a list of questions to ask. This also shows your organizational skills, that you prepared for the interview and you care about your role as a Dietitian.
I have been doing a lot of thinking lately about my business and the direction I want to move in. I have enough clients to bring on another Dietitian, yet, I am hesitant to do so since I would have to change up my business structure, figure payroll out, and whatnot. I know a few other RDs that do this; however, I am not sure if this is my ideal long-term business plan. I am also finishing up the editing for my first book and I definitely want to get it out for September. I have about 6 other book ideas fleshed out (some for RDs and some for public); however, I am just struggling to find time to write. I am at the point where I could just continue with my current load of clients and classes; however, a part of me wants to change it up. I also want to have more time to myself versus running around every day. I am wondering if teaching is something I will end up wanting to do more of long-term. Anyone else reach this turning point in their business? What did you do in moving forward?
Since I had recently interviewed for a college faculty position, I wanted to share some of the tips I gained. Whether you are a new RD looking for a job out of your internship or an RD that is debating switching careers, these tips will hopefully provide you with some insight.
(Dietitian) Interview Tips
1 - Do Your Research
For almost every interview I had, I was asked the question, "Why did you choose ____(insert facility name here" or something along those lines. So, think to yourself, "Why are you interested in this facility or this position?" If you are just trying to get any job, spend a few minutes on the company's website or Facebook page. Are there programs that they run that you think are great? What about their philosophy for wellness or patient care? Pinpoint some aspects of the facility that you could touch on in the interview.
2 - Bring the Essentials
For my interview, I brought in my resume, CV (which had more detailed information about my education), cover letter, list of 3-4 references, and some examples of my work. Even if the information was submitted already online or via email, I always bring hard copies with me. I have had interviewers put my copies in with my employee file or review with me during the interview. When thinking about bringing work examples, I tailor the materials towards the type of interview I am in. For example, with teaching I had sample lesson plans I wrote for high school students and adults. I normally wait to bring out my work samples until it comes up in conversation.
3 - Be Prepared
If you haven't interviewed in a while (or ever), make sure you do some practicing with a friend or family member. Go through some of the most common interview questions like: what are your strengths and weaknesses or what is your teaching philosophy or why would you be a good fit for this position or how would you handle scenarios for conflict or working in teams. Trust in the education and experience that you have!
4 - Dress to Impress
I always say to fellow Dietitians and interns that it is better to dress up and be told to dress down than the opposite. Come to the interview in your best professional attire even if you know the position you are applying for involves wearing scrubs.
5 - Come with Questions
When you go in for an interview, you are also, in a sense, interviewing the facility/interviewer. Will this place be a good fit for you? Do they offer the benefits you need? Always come prepared with questions. The last thing you want to do is get into a job and realize it was not what you expected! Ask what a typical day looks like for the Dietitian. Ask about the interview process or training procedures. Don't be afraid to come with a list of questions to ask. This also shows your organizational skills, that you prepared for the interview and you care about your role as a Dietitian.
Remember to just be yourself and trust in the experience that you have. Leave a comment and let me know your best interview tips!
Sunday, August 13, 2017
Tips for Writing Your First Book
Welcome back to My RD Journey! For the past few months, I have been working on my first book! I had been thinking about writing a book for the past year now, but it wasn't until the beginning of this year that I actually thought I COULD do it. I was so full of self-doubt about my skills as a writer and my ideas as a Dietitian, that I was terrified to start compiling ideas for my book. I mean who am I to write a book?!
I purchased a few books (see below for my recommendations) and before I knew it, I was more than excited to write. I started testing my book ideas out with my clients and fellow Dietitians and I became more confident in my book ideas. After a while, I started to have this "itch" to write something tangible that people could use long-term. Is weird as this may sound, it was like I NEEDED to write and it truly became a passion of mine.
At this point, I finished a first full draft of my book and have it out to my beta readers for commenting. I must had re-read and edited 100 times before sending it to my first reader! Once I get the edited versions back, I will do another couple of revisions before the final editing process. I have decided to self-publish, so I have a bit more back-end work to do.
Anyways, for today's post, I wanted to share with you some of the resources and tips that helped me in the beginning stages of writing my first book!
Create a Timeline
One thing I did not do for this book, but plan to do for my future ones is to create a timeline for writing and editing. I started toying around with my book idea in May, but it wasn't until almost July that I had content written down. In August, I started planning out when I would edit, send copies to my beta readers, re-edit, etc. Having a timeline pushed me to work harder and gave me a clear vision of my book's path. I highly suggest getting together a timeline for your book now.
Practice Writing
If you don't currently have a blog or social media page, get one! Start practicing your writing skills. The more you write, the more you learn about yourself, your style of writing, your method of writing, etc. Are you someone who likes the pen and paper? Would you rather type it out? Does writing at home distract you? Learning about yourself now, will help when you start writing a longer-form book.
Pull From Previous Content
If you have been blogging or writing articles for a while, pull from that content when creating a book. Think back to previous lessons and presentations. All of that material can become apart of your book. Use the great things you have already created as an outline for this book or future ones!
ID How to Capture Ideas
I often get random ideas about books or content for the book I am writing while driving, showering, or sitting on the train. One of the biggest tips I have is to find a way to capture these ideas. I now carry around a small notebook to jot down thoughts. I have a notepad app on my phone that also voice records, and I keep a brainstorming document on my laptop. I never remember all of the fleeting ideas I have, so being prepared with ways to capture them has been super helpful.
Get Over Your Fears
Your first book may not be your greatest book, and that is totally okay! Put your heart and soul into what you are doing and just know that the second time around, you will be even better. You will always have people who dislike your content, whether it be a book or blog. You will also always have your die-hard readers and followers. Focus on that positive energy! One thing I kept reminding myself in this process is that I know what I write will at least help one person (even if that one person is a family member).
Just Write
For about 2 months, I was so concerned with learning the best way to write, the best way to market my book, and the best way to format my book, that I didn't actually even write anything! I was psyching myself out of writing thinking about all the things I needed to do. I pushed that all aside and basically said to myself that I was worrying over a product that I didn't even have yet! My final piece advice to aspiring writers out there is to just write. Get it all out on paper first and then worry about the rest.
Great Books That Relate to Writing/Creativity/Niche:
Make Your Idea Matter
Start Writing Your Book Today
Writing the Damn Book
The War of Art
I purchased a few books (see below for my recommendations) and before I knew it, I was more than excited to write. I started testing my book ideas out with my clients and fellow Dietitians and I became more confident in my book ideas. After a while, I started to have this "itch" to write something tangible that people could use long-term. Is weird as this may sound, it was like I NEEDED to write and it truly became a passion of mine.
At this point, I finished a first full draft of my book and have it out to my beta readers for commenting. I must had re-read and edited 100 times before sending it to my first reader! Once I get the edited versions back, I will do another couple of revisions before the final editing process. I have decided to self-publish, so I have a bit more back-end work to do.
Anyways, for today's post, I wanted to share with you some of the resources and tips that helped me in the beginning stages of writing my first book!
Create a Timeline
One thing I did not do for this book, but plan to do for my future ones is to create a timeline for writing and editing. I started toying around with my book idea in May, but it wasn't until almost July that I had content written down. In August, I started planning out when I would edit, send copies to my beta readers, re-edit, etc. Having a timeline pushed me to work harder and gave me a clear vision of my book's path. I highly suggest getting together a timeline for your book now.
Practice Writing
If you don't currently have a blog or social media page, get one! Start practicing your writing skills. The more you write, the more you learn about yourself, your style of writing, your method of writing, etc. Are you someone who likes the pen and paper? Would you rather type it out? Does writing at home distract you? Learning about yourself now, will help when you start writing a longer-form book.
Pull From Previous Content
If you have been blogging or writing articles for a while, pull from that content when creating a book. Think back to previous lessons and presentations. All of that material can become apart of your book. Use the great things you have already created as an outline for this book or future ones!
ID How to Capture Ideas
I often get random ideas about books or content for the book I am writing while driving, showering, or sitting on the train. One of the biggest tips I have is to find a way to capture these ideas. I now carry around a small notebook to jot down thoughts. I have a notepad app on my phone that also voice records, and I keep a brainstorming document on my laptop. I never remember all of the fleeting ideas I have, so being prepared with ways to capture them has been super helpful.
Join Mastermind Groups
I am apart of a few different writing groups, one of which is within the AND. I love these groups for not only the tips, but also, motivation! Join online groups, email newsletters, or in-person meet-ups!
Your first book may not be your greatest book, and that is totally okay! Put your heart and soul into what you are doing and just know that the second time around, you will be even better. You will always have people who dislike your content, whether it be a book or blog. You will also always have your die-hard readers and followers. Focus on that positive energy! One thing I kept reminding myself in this process is that I know what I write will at least help one person (even if that one person is a family member).
Just Write
For about 2 months, I was so concerned with learning the best way to write, the best way to market my book, and the best way to format my book, that I didn't actually even write anything! I was psyching myself out of writing thinking about all the things I needed to do. I pushed that all aside and basically said to myself that I was worrying over a product that I didn't even have yet! My final piece advice to aspiring writers out there is to just write. Get it all out on paper first and then worry about the rest.
Are you thinking about or currently writing a book? What have been your most helpful tips in the writing process? Leave a comment below and let me know!
Great Books That Relate to Writing/Creativity/Niche:
Make Your Idea Matter
Start Writing Your Book Today
Writing the Damn Book
The War of Art
Look out for my first book coming SEPTEMBER 2017!
Sunday, August 6, 2017
Top 5 Tips for Building Partnerships
Over the past few weeks, I have been writing about my tips for gaining clients. One aspect that I did not mention was on building partnerships with other health/medical professionals (or any professional for that matter). I had touched on this in week 2 of my full-time practice; however, today, I wanted to go a bit more in-depth.
Tip #1 - Do Your Research
It is a good idea to do a little recon before you reach out to any medical office, gym, health center, etc. Spend 3-5 minutes browsing their website or Facebook page. Get to know their mission, clientele, offerings, etc. This initial research not only prepares you for the connection; however, it can weed out companies that do not align with what you are doing. Say you find a health center that pushes a lot of supplements and has a nutritionist that gives out meal plans. If you do partner with them, would you be fighting an uphill battle? Do you agree with the types of meal plans they are promoting? How about the supplements? There is no harm in checking out the company and making the first connection; however, just be mindful of whom you are aligning yourself and your business with.
One of my biggest pet peeves is when an individual (or company) reaches out to me to partner (or utilize my expertise) without doing any research on myself or my business. I have had companies misspell my name or think I work in a different field (i.e. clinical or food-service). With a quick Google search, you can find out a lot about my business. It is off-putting to me when someone says incorrect information about my practice that is clearly stated on my website. It makes me think they didn't do their research and that this relationship is not truly a priority for them.
Tip #2 - Make a Meaningful Connection
Tip #3 - Offer a Freebie
As I just mentioned, newsletters or flyers about your services could be great items to bring by an office or health center. Often, companies will want something else for free in turn for sending clients your way. Offer to do employee lunch-n-learns for nutrition or offer free seminars on Diabetes for the patients (in-office). With both of these situations you could be handing out business cards and touting your services. A sample conversation could be, "Thank you for agreeing to meet with me today to brainstorm how we could work together to help patients lead healthier lives. I appreciate your willingness to leave my cards at your main office desk. Another service that I could offer to you and your facility would be my lunch-n-learns (or seminars). This would increase not only patient knowledge of _____, but also, help to get the word out about nutrition counseling. This, in turn, could improve patient outcomes and save some time for you and your staff (as in less education in the room)."
Tip #4 - Follow-up
After your first connection, schedule a date to follow-up. You could discuss a date/time to follow-up at the end of your initial meeting. An example could be, "Thanks for taking the time to meet (or talk) with me. I can plan to follow-up in a week if that works well for you." If a potential partner says they will follow-up with you after the meeting, I usually wait 1 to 2 weeks (max) before sending an email or making a call. Sometimes, people just get busy and forget. Other times, I had individuals who were not interested in my services and simply neglected to call and let me know. So, you take the responsibility to check-in and move forward with building a connection.
Tip #5 - Communicate Frequently
One of the ultimate keys to building a lasting partnership is effective and frequent communication. This could be done in-person or via email or phone. Discuss how things are going. Are the referrals working? Has there been any feedback (positive or negative) about the services? Is the partnerships still worthwhile? What things need to change? When you have that open dialogue from both ends of the partnership, it sets a higher standard for both parties and shows the level of importance. I always think about how communication is essentially nurturing the relationship, whether it be personal or business-related. If you don't communicate, you can't address issues or celebrate successes that will ultimately improve the partnership.
What tips do you have for building lasting partnerships? Leave a comment and let me know!
Tip #1 - Do Your Research
It is a good idea to do a little recon before you reach out to any medical office, gym, health center, etc. Spend 3-5 minutes browsing their website or Facebook page. Get to know their mission, clientele, offerings, etc. This initial research not only prepares you for the connection; however, it can weed out companies that do not align with what you are doing. Say you find a health center that pushes a lot of supplements and has a nutritionist that gives out meal plans. If you do partner with them, would you be fighting an uphill battle? Do you agree with the types of meal plans they are promoting? How about the supplements? There is no harm in checking out the company and making the first connection; however, just be mindful of whom you are aligning yourself and your business with.
One of my biggest pet peeves is when an individual (or company) reaches out to me to partner (or utilize my expertise) without doing any research on myself or my business. I have had companies misspell my name or think I work in a different field (i.e. clinical or food-service). With a quick Google search, you can find out a lot about my business. It is off-putting to me when someone says incorrect information about my practice that is clearly stated on my website. It makes me think they didn't do their research and that this relationship is not truly a priority for them.
Tip #2 - Make a Meaningful Connection
Make your first impression with any potential partner a meaningful one. Now, this doesn't mean swinging by the place of business with your business cards and just dropping them off. Send an initial email or call-in. Schedule a good time to come in to speak with the owner, office manager, or doctor. During this time, discuss what you offer and how that could benefit the facility. Be clear about your expectations and how referrals or services will be rendered. Bring your business cards, but also bring samples of your work (i.e. newsletters, handouts, flyers about services, etc). These could all be things that you leave at the facility, which could bring clients to you.
Tip #3 - Offer a Freebie
As I just mentioned, newsletters or flyers about your services could be great items to bring by an office or health center. Often, companies will want something else for free in turn for sending clients your way. Offer to do employee lunch-n-learns for nutrition or offer free seminars on Diabetes for the patients (in-office). With both of these situations you could be handing out business cards and touting your services. A sample conversation could be, "Thank you for agreeing to meet with me today to brainstorm how we could work together to help patients lead healthier lives. I appreciate your willingness to leave my cards at your main office desk. Another service that I could offer to you and your facility would be my lunch-n-learns (or seminars). This would increase not only patient knowledge of _____, but also, help to get the word out about nutrition counseling. This, in turn, could improve patient outcomes and save some time for you and your staff (as in less education in the room)."
Tip #4 - Follow-up
After your first connection, schedule a date to follow-up. You could discuss a date/time to follow-up at the end of your initial meeting. An example could be, "Thanks for taking the time to meet (or talk) with me. I can plan to follow-up in a week if that works well for you." If a potential partner says they will follow-up with you after the meeting, I usually wait 1 to 2 weeks (max) before sending an email or making a call. Sometimes, people just get busy and forget. Other times, I had individuals who were not interested in my services and simply neglected to call and let me know. So, you take the responsibility to check-in and move forward with building a connection.
Tip #5 - Communicate Frequently
One of the ultimate keys to building a lasting partnership is effective and frequent communication. This could be done in-person or via email or phone. Discuss how things are going. Are the referrals working? Has there been any feedback (positive or negative) about the services? Is the partnerships still worthwhile? What things need to change? When you have that open dialogue from both ends of the partnership, it sets a higher standard for both parties and shows the level of importance. I always think about how communication is essentially nurturing the relationship, whether it be personal or business-related. If you don't communicate, you can't address issues or celebrate successes that will ultimately improve the partnership.
What tips do you have for building lasting partnerships? Leave a comment and let me know!
Sunday, July 23, 2017
5 Tips for Gaining Clients in Private Practice (Part Two)
Welcome back to My RD Journey! If you read last week's blog, you will already know that this is part-two of my tips for marketing yourself and gaining clients. (Click to read last week's post). I hope part one gave you a few good tips to get started with marketing within your business. One thing is for sure, marketing yourself and your services is a constant. Don't fool yourself into thinking that one ad will do the trick or one networking event will give you all the clients you need. For part two of my marketing tip series, I delve into more of my tips that revolve around the "constant marketing" idea. Enjoy!
#6 - Always Carry Business Cards
No matter where you go, always carry your business cards with you. I have handed out my card to clients on the train or even while waiting in line at the supermarket. You never know when an opportunity may arise for you to build a connection. I typically carry 5-6 cards in my wallet, so I always have some with me, and a small stack in my purse/work-bag.
#7 - Attend Networking Events
Make it a goal to attend some sort of networking event at least once per month. Join your local business associations or Chamber of Commerce to find events that would be worthwhile for you to attend. When going to networking events, be open-minded with everyone you speak with. Even if you think someone would not benefit from your services or even be interested, they may know someone who is. Also, don't just push your card on someone within the first few minutes of meeting them. Get to know who they are, what they do in business, and even goals they may have. I will often ask fellow business owners how they got into their current role and if they see themselves growing or changing in the future. Don't just talk to someone with the sole purpose of giving them a card and walking away. Make a more meaningful connection. Often times, I will wait until the end of the conversation to say, "I had a great conversation with you, would you like to swap cards so we can chat more in the future about ___?" Sometimes, I will even wait until the other person asks for my card, which almost always is the case. I also try to follow-up with a short email a day or two after the event.
#8 - Don't Be Afraid to Try Something New
If you feel like you have been trying everything to get your name out there, you may have thought about paying for advertising. While my first paid advertisement was a total waste of money, I learned a lot about my business and future marketing campaigns. Before paying for advertisement, think about whether or not the ad will target your ideal client. My first ad was on a food placement at a diner. I don't even read those things and for some reason I thought it was a good idea to try my first year in business. Needless to say, I didn't get any clients after the ad ran for practically 4-months. Yet, I recently had the opportunity to run an ad in my local paper (FREE) and I gained 3 new clients the same day the paper went out. The second time around, my ad was much better and the paper actually reached clients in my area. Bottom line here is that just because something failed once, doesn't mean you can't try again. Be open to changing your strategy.
#9 - The Power of Word-of-Mouth
I would say about 80% of my clients and 100% of my contracts have been from word-out-mouth marketing. It is oh so powerful! How people perceive their health and nutrition is often very personal (and emotional), so having a warm referral from a friend or family member will make it much more likely that they will use your services versus searching out another Dietitian (even if they are closer). I have spoken at conferences and had audience members refer businesses to me. I have done lunch-and-learns and had my facility contact recommend me to other partners for cooking classes. I have even had Dietitians recommend me to other RDs for help on starting a business. Do not assume that in order to get clients you need to pay for ads or marketing in some way.
#10 - Do Your Best Always
Tips #9 and #10 really go together in the marketing sense. Word-of-mouth marketing is so strong when you make a positive impact on someone. To put it simply, if you are good at what you do, your work/service sells itself. If your clients/partners see that you have a passion for nutrition and really go above and beyond for their needs, then they will have no trouble singing your praises. Take your role seriously in any opportunity you have, whether free or paid. Even if you feel like an event is not worth your while (once you have arrived), still strive to perform and show your best side. This includes the idea that you should not "burn your bridges" because I always find a previous connection resurfaces later in my business. I tell my interns and any new RDs I work with that, "You never know who is watching." As I mentioned previously, I have had a lot of big contracts form after someone recommended me after hearing me speak. Again, the person who saw you may not be your ideal client; however, who they recommend you to just may be. Bottom line, do your best, even if you think no one is watching (or reading).
What marketing tip has helped you the most? Share with me how this post has helped you or share another tip you have for gaining clients!
#6 - Always Carry Business Cards
No matter where you go, always carry your business cards with you. I have handed out my card to clients on the train or even while waiting in line at the supermarket. You never know when an opportunity may arise for you to build a connection. I typically carry 5-6 cards in my wallet, so I always have some with me, and a small stack in my purse/work-bag.
#7 - Attend Networking Events
Make it a goal to attend some sort of networking event at least once per month. Join your local business associations or Chamber of Commerce to find events that would be worthwhile for you to attend. When going to networking events, be open-minded with everyone you speak with. Even if you think someone would not benefit from your services or even be interested, they may know someone who is. Also, don't just push your card on someone within the first few minutes of meeting them. Get to know who they are, what they do in business, and even goals they may have. I will often ask fellow business owners how they got into their current role and if they see themselves growing or changing in the future. Don't just talk to someone with the sole purpose of giving them a card and walking away. Make a more meaningful connection. Often times, I will wait until the end of the conversation to say, "I had a great conversation with you, would you like to swap cards so we can chat more in the future about ___?" Sometimes, I will even wait until the other person asks for my card, which almost always is the case. I also try to follow-up with a short email a day or two after the event.
#8 - Don't Be Afraid to Try Something New
If you feel like you have been trying everything to get your name out there, you may have thought about paying for advertising. While my first paid advertisement was a total waste of money, I learned a lot about my business and future marketing campaigns. Before paying for advertisement, think about whether or not the ad will target your ideal client. My first ad was on a food placement at a diner. I don't even read those things and for some reason I thought it was a good idea to try my first year in business. Needless to say, I didn't get any clients after the ad ran for practically 4-months. Yet, I recently had the opportunity to run an ad in my local paper (FREE) and I gained 3 new clients the same day the paper went out. The second time around, my ad was much better and the paper actually reached clients in my area. Bottom line here is that just because something failed once, doesn't mean you can't try again. Be open to changing your strategy.
#9 - The Power of Word-of-Mouth
I would say about 80% of my clients and 100% of my contracts have been from word-out-mouth marketing. It is oh so powerful! How people perceive their health and nutrition is often very personal (and emotional), so having a warm referral from a friend or family member will make it much more likely that they will use your services versus searching out another Dietitian (even if they are closer). I have spoken at conferences and had audience members refer businesses to me. I have done lunch-and-learns and had my facility contact recommend me to other partners for cooking classes. I have even had Dietitians recommend me to other RDs for help on starting a business. Do not assume that in order to get clients you need to pay for ads or marketing in some way.
#10 - Do Your Best Always
Tips #9 and #10 really go together in the marketing sense. Word-of-mouth marketing is so strong when you make a positive impact on someone. To put it simply, if you are good at what you do, your work/service sells itself. If your clients/partners see that you have a passion for nutrition and really go above and beyond for their needs, then they will have no trouble singing your praises. Take your role seriously in any opportunity you have, whether free or paid. Even if you feel like an event is not worth your while (once you have arrived), still strive to perform and show your best side. This includes the idea that you should not "burn your bridges" because I always find a previous connection resurfaces later in my business. I tell my interns and any new RDs I work with that, "You never know who is watching." As I mentioned previously, I have had a lot of big contracts form after someone recommended me after hearing me speak. Again, the person who saw you may not be your ideal client; however, who they recommend you to just may be. Bottom line, do your best, even if you think no one is watching (or reading).
What marketing tip has helped you the most? Share with me how this post has helped you or share another tip you have for gaining clients!
Sunday, July 16, 2017
5 Tips for Gaining Clients in Private Practice (Part One)
Whether you are new to entrepreneurship or even seasoned, you may wonder to yourself, "How can I gain clients?"
As a Dietitian in private practice, I often struggled with the best way to grow my clientele since my undergrad and graduate courses had little to no focus on marketing. You can do a simple Google search and find millions of results for the topic of marketing; however, I wanted to give a "tried and true" perspective. This is a combination of what not only worked well for me, but also, other dietitians in similar positions. While I am by no means an expert, I know that someone out there might benefit from my information. This blog is going to be broken down into a two-part series, so look out for the second round of tips next week!
#1 - Have an Internet/Social Media Presence
People want to know a bit about you before committing to your services. Some of my clients found me from a Google search and others have been passive followers of my Facebook page and suddenly had a need for my services. You can really run the full gambit with an Internet presence. I currently have a website, 2 blogs, Instagram, two Facebook pages, and Twitter profile. I also created a FREE listing with "Google My Business," which helps me to stand out a bit in search results. You don't necessarily need to use every social media platform nor do you need to do everything at once. The key is finding which is the best for you (and your clients) now. This means identifying where your clients frequent the most. I started blogging back in my undergrad, then created a website, and then added my FB pages. Take it one step at a time and build as you see fit.
#2 - Look for the Secondary Benefit
I feel that my blogs add to my credibility and provide some extra tips/resources to my current clients. My Instagram shows clients how healthy food can look (and taste) good. There have been times where I am out somewhere and a fellow RD or even an entrepreneur in an unrelated business will say that they read my latest blog and it was really helpful. I have also had food companies reach out to partner with me after seeing pictures I posted or blogs I have written. So, while you may not see single clients reaching out to you for counseling services, down the line, a new business opportunity may arise due to them reading your blog and seeing your work. So, do keep it professional, credible, and useful to your audience.
#3 - Build an Easy-to-Access Website
Ultimately, your website is one of the first things I would get up and running, especially if you are in practice already. Clients want to learn about you, the services you offer, and how to contact you when they are ready. When you create your website (or have a designer do so), make sure it is easy to navigate. I have had a few clients say they chose my practice because my website gave them the information they needed quickly (i.e. contact info, services, about me). You can certainly hire someone to build a website for you; however, I did it myself and I like that I can just pop in to update things whenever I want. I also chose not to include a pop-up ad on my website landing page because I find it annoying when I am looking for information and all these boxes keep showing up to get me to subscribe via email. This was just a personal preference for me; however, I would challenge you to think from your client's perspective when designing your website layout.
#4 - Be Consistent in Social Media Postings
Whatever social media platform you use, try to be consistent in when/how you post. For my Facebook pages, I have a schedule of which days I post to which site (I have one for nutrition and one for RDs). I also typically post 3-4 times a month (Sundays) with my RD blog and 2 times per month (Thursdays) with my PorrazzaNutrition blog. I also have monthly themes (i.e. greens for March, holiday tips for Nov/Dec) and even daily themes (Motivation Monday), which can really help with content creation. When you recommend your blog or page to any client or fellow RD, you want to have content for them to see now and future content to keep them interested. Otherwise, why should they follow you if they won't get anything out of it? I also limit the number of "selling myself" posts to 1-2 per month. People don't want to follow you and hear a pitch every other day. Mix in your own work, general tips, blog/page shares, and your services to give a nice blend to your reader/audience.
#5 - Become an Insurance Provider
While you certainly don't need to be an insurance provider to have a private practice, I will say, it helps a lot with gaining clients. About 95% of my current clients use their insurance. It is a huge selling point for potential clients when I tell them I take insurance and the cost for them is little to nothing. When creating partnerships, a lot of the contacts (doctors, trainers, etc) I spoke with had verified that I accepted insurance before agreeing to send clients my way. I am also listed on each insurance companies' website, so when a new client searches for a Dietitian in my zip code, I show up. Now, there may be a few RDs listed in my zip code; however, as I mentioned earlier, having a good website with information about myself, links to my blogs with tasty recipes, and tips for the client could lean them towards choosing me from the list. It does take time to go through the insurance process and depending on your business model, you may not even want to go this route. If you are undecided on whether you should take insurance, I would suggest looking at what other RDs in your area are doing. If they all accept insurance and you do not, it can be tough to compete (I am only speaking in regards to one-on-one counseling, not other services). Also, if insurance is good in your area and no other RDs accept it then that could set you apart. I have seen practices thrive with and without taking insurance, so do some research and decide what you think will work the best for you.
What marketing tip has helped you the most? Share how this blog has helped you or share another tip you have for marketing yourself and gaining clients!
Stay tuned for next week's blog Part Two of Gaining Clients in Private Practice with 5 more tips!
As a Dietitian in private practice, I often struggled with the best way to grow my clientele since my undergrad and graduate courses had little to no focus on marketing. You can do a simple Google search and find millions of results for the topic of marketing; however, I wanted to give a "tried and true" perspective. This is a combination of what not only worked well for me, but also, other dietitians in similar positions. While I am by no means an expert, I know that someone out there might benefit from my information. This blog is going to be broken down into a two-part series, so look out for the second round of tips next week!
#1 - Have an Internet/Social Media Presence
People want to know a bit about you before committing to your services. Some of my clients found me from a Google search and others have been passive followers of my Facebook page and suddenly had a need for my services. You can really run the full gambit with an Internet presence. I currently have a website, 2 blogs, Instagram, two Facebook pages, and Twitter profile. I also created a FREE listing with "Google My Business," which helps me to stand out a bit in search results. You don't necessarily need to use every social media platform nor do you need to do everything at once. The key is finding which is the best for you (and your clients) now. This means identifying where your clients frequent the most. I started blogging back in my undergrad, then created a website, and then added my FB pages. Take it one step at a time and build as you see fit.
#2 - Look for the Secondary Benefit
I feel that my blogs add to my credibility and provide some extra tips/resources to my current clients. My Instagram shows clients how healthy food can look (and taste) good. There have been times where I am out somewhere and a fellow RD or even an entrepreneur in an unrelated business will say that they read my latest blog and it was really helpful. I have also had food companies reach out to partner with me after seeing pictures I posted or blogs I have written. So, while you may not see single clients reaching out to you for counseling services, down the line, a new business opportunity may arise due to them reading your blog and seeing your work. So, do keep it professional, credible, and useful to your audience.
#3 - Build an Easy-to-Access Website
Ultimately, your website is one of the first things I would get up and running, especially if you are in practice already. Clients want to learn about you, the services you offer, and how to contact you when they are ready. When you create your website (or have a designer do so), make sure it is easy to navigate. I have had a few clients say they chose my practice because my website gave them the information they needed quickly (i.e. contact info, services, about me). You can certainly hire someone to build a website for you; however, I did it myself and I like that I can just pop in to update things whenever I want. I also chose not to include a pop-up ad on my website landing page because I find it annoying when I am looking for information and all these boxes keep showing up to get me to subscribe via email. This was just a personal preference for me; however, I would challenge you to think from your client's perspective when designing your website layout.
#4 - Be Consistent in Social Media Postings
Whatever social media platform you use, try to be consistent in when/how you post. For my Facebook pages, I have a schedule of which days I post to which site (I have one for nutrition and one for RDs). I also typically post 3-4 times a month (Sundays) with my RD blog and 2 times per month (Thursdays) with my PorrazzaNutrition blog. I also have monthly themes (i.e. greens for March, holiday tips for Nov/Dec) and even daily themes (Motivation Monday), which can really help with content creation. When you recommend your blog or page to any client or fellow RD, you want to have content for them to see now and future content to keep them interested. Otherwise, why should they follow you if they won't get anything out of it? I also limit the number of "selling myself" posts to 1-2 per month. People don't want to follow you and hear a pitch every other day. Mix in your own work, general tips, blog/page shares, and your services to give a nice blend to your reader/audience.
#5 - Become an Insurance Provider
While you certainly don't need to be an insurance provider to have a private practice, I will say, it helps a lot with gaining clients. About 95% of my current clients use their insurance. It is a huge selling point for potential clients when I tell them I take insurance and the cost for them is little to nothing. When creating partnerships, a lot of the contacts (doctors, trainers, etc) I spoke with had verified that I accepted insurance before agreeing to send clients my way. I am also listed on each insurance companies' website, so when a new client searches for a Dietitian in my zip code, I show up. Now, there may be a few RDs listed in my zip code; however, as I mentioned earlier, having a good website with information about myself, links to my blogs with tasty recipes, and tips for the client could lean them towards choosing me from the list. It does take time to go through the insurance process and depending on your business model, you may not even want to go this route. If you are undecided on whether you should take insurance, I would suggest looking at what other RDs in your area are doing. If they all accept insurance and you do not, it can be tough to compete (I am only speaking in regards to one-on-one counseling, not other services). Also, if insurance is good in your area and no other RDs accept it then that could set you apart. I have seen practices thrive with and without taking insurance, so do some research and decide what you think will work the best for you.
What marketing tip has helped you the most? Share how this blog has helped you or share another tip you have for marketing yourself and gaining clients!
Stay tuned for next week's blog Part Two of Gaining Clients in Private Practice with 5 more tips!
Sunday, July 9, 2017
7 Tips for Motivating Yourself in Business
Welcome back to My RD Journey! If you have been here before, you will already know that I have been working on writing my first book. I am happy to say I finally finished my rough draft! Now, I just need to edit, figure out how to format, and publish (leaning towards self-publishing). I welcome any and all guidance!
The past month, I have been needing some business motivation. I started to feel a sense of self-doubt, which can happen when you are entrepreneur; however, this was different than self-doubt about my skills or financial success. It took a bit for me to identify what was killing my motivation since from an outside perspective you would say I was successful and doing well. I realized my lack of motivation was related to feeling stagnant in my professional growth. I reached a point in my business where I was doing the same things over and over again and I needed to change something in order to move forward and advance.
One of the biggest things I have realized is that money really isn't much of a motivator (for me anyways). Sure, I wanted financial stability; however, it was more of the professional/personal accomplishment that drives me. So, for today's post, I wanted to share with you my tips for motivating yourself in business. I challenge anyone reading this to take the time to brainstorm each of the questions in a notebook and refer back to it when you need a little boost.
#1 - Identify What Matters
What really matters to you? What is going to drive your every day activity? Is it money? Is it a desire to help others? Is it being stable enough in business to support a family?
#2 - Create Your Vision
Thinking about what matters to you, what do you see your business looking like in 1-month, 6-months, and 1-year from now? Think about what your workday looks like. Think how you will conduct business. Think about your ideal client. Brainstorm all the ideas you have for your future business.
#3 - Set Long and Short-Term Goals
Brainstorm how you can make your vision a reality by identifying long (6-months to 1 year) and short-term goals. Post your goals around your office space or make them a background on your phone. Keep them visible and as a constant reminder to yourself.
#4 - Make a Daily Action Plan
Break down those short-term goals into daily action steps. What can you do today (or tomorrow) that will bring you closer to your long-term goals and ultimately your vision? Even if it is just 15-minutes of writing or 15-minutes of website updating, do something DAILY.
#5 - Be Accountable
Being an entrepreneur means that you are accountable to yourself and not to a boss or company anymore. Expand that line of thinking to identify whom else you are accountable to - clients, readers, etc. What do you need to do daily/monthly to meet your client needs?
#6 - Surround Yourself With Positive People
Rid yourself of negative thinking (and negative Nancy's for that matter). Join mastermind groups. Be apart of networking opportunities with professionals. Surround yourself with positive and driven people who can be an extra source of motivation for you. These individuals do not need to be in your field to motivate you. One of the many reasons I love going to conferences is speaking to other entrepreneurs and leaving feeling reinvigorated. I also think to myself, "If they can do ____, why can't I?" I said that phrase a lot when writing my book.
#7 - Practice Self-Care
You are no use to anyone burnt out. Take time weekly, or daily, to do something for YOU and not your business. I work out of my home, so it is tempting to work on business tasks late at night or on the weekends. I would often feel guilty doing something fun, when I "should" be working on my business. Sometimes, you need to just step away. I love taking a Friday or Saturday to spend a few hours in my garden with some music on. Think about how you can practice self-care and schedule it in your calendar if you need to.
One thing I am realizing in business is that it is constantly changing (and so am I). With that said, always be open to reassessing your vision and goals.
What motivates you to pursue or continue growing your business? Leave a comment and let me know!
Check out my last blog featuring lessons learned for June and tips for "saying no."
Check out the blog for more tips and resources.
The past month, I have been needing some business motivation. I started to feel a sense of self-doubt, which can happen when you are entrepreneur; however, this was different than self-doubt about my skills or financial success. It took a bit for me to identify what was killing my motivation since from an outside perspective you would say I was successful and doing well. I realized my lack of motivation was related to feeling stagnant in my professional growth. I reached a point in my business where I was doing the same things over and over again and I needed to change something in order to move forward and advance.
One of the biggest things I have realized is that money really isn't much of a motivator (for me anyways). Sure, I wanted financial stability; however, it was more of the professional/personal accomplishment that drives me. So, for today's post, I wanted to share with you my tips for motivating yourself in business. I challenge anyone reading this to take the time to brainstorm each of the questions in a notebook and refer back to it when you need a little boost.
#1 - Identify What Matters
What really matters to you? What is going to drive your every day activity? Is it money? Is it a desire to help others? Is it being stable enough in business to support a family?
#2 - Create Your Vision
Thinking about what matters to you, what do you see your business looking like in 1-month, 6-months, and 1-year from now? Think about what your workday looks like. Think how you will conduct business. Think about your ideal client. Brainstorm all the ideas you have for your future business.
#3 - Set Long and Short-Term Goals
Brainstorm how you can make your vision a reality by identifying long (6-months to 1 year) and short-term goals. Post your goals around your office space or make them a background on your phone. Keep them visible and as a constant reminder to yourself.
#4 - Make a Daily Action Plan
Break down those short-term goals into daily action steps. What can you do today (or tomorrow) that will bring you closer to your long-term goals and ultimately your vision? Even if it is just 15-minutes of writing or 15-minutes of website updating, do something DAILY.
#5 - Be Accountable
Being an entrepreneur means that you are accountable to yourself and not to a boss or company anymore. Expand that line of thinking to identify whom else you are accountable to - clients, readers, etc. What do you need to do daily/monthly to meet your client needs?
#6 - Surround Yourself With Positive People
Rid yourself of negative thinking (and negative Nancy's for that matter). Join mastermind groups. Be apart of networking opportunities with professionals. Surround yourself with positive and driven people who can be an extra source of motivation for you. These individuals do not need to be in your field to motivate you. One of the many reasons I love going to conferences is speaking to other entrepreneurs and leaving feeling reinvigorated. I also think to myself, "If they can do ____, why can't I?" I said that phrase a lot when writing my book.
#7 - Practice Self-Care
You are no use to anyone burnt out. Take time weekly, or daily, to do something for YOU and not your business. I work out of my home, so it is tempting to work on business tasks late at night or on the weekends. I would often feel guilty doing something fun, when I "should" be working on my business. Sometimes, you need to just step away. I love taking a Friday or Saturday to spend a few hours in my garden with some music on. Think about how you can practice self-care and schedule it in your calendar if you need to.
One thing I am realizing in business is that it is constantly changing (and so am I). With that said, always be open to reassessing your vision and goals.
What motivates you to pursue or continue growing your business? Leave a comment and let me know!
Check out my last blog featuring lessons learned for June and tips for "saying no."
Check out the blog for more tips and resources.
Sunday, June 25, 2017
Business Lessons - Learning to Say No
Hey there and welcome back to "My RD Journey!" If you have been reading my blogs lately, I have decided to do an end-of-month recap that goes though some of my lessons learned and business goals. In last month's post, I talked a lot about taking action, but also, going along with the flow. This month, I learned more about myself and my business, which is basically an extension of me (ha). So, read on to hear all about it!
Lessons Learned
Shoot for 15-minutes
At the conference I attended last week (see below for more), I learned about 15-minutes being the key to productivity by the speaker, Neen James. While for nutrition counseling, 15-minutes is not an ideal appointment time, this translates well to almost everything else in my business. Spending 15-minutes on social media. Only spending 15-minutes checking and responding to email. Taking 15-minutes in the morning to determine key actions you need to build your business. Even spending 15-minutes meal planning or meal prepping. It is really amazing what you can accomplish in just 15-minutes, yet it is a short enough time to not feel overwhelming. I have been writing a book all June and while I am still working on my first draft, I challenged myself to write for at least 15-minutes daily. Some days I don't feel like writing (until I get into the groove) and that 15-minutes is just that. Other days, I start writing with the goal of at least 15-minutes and end up writing for an hour since ideas keep flowing. The idea of just aiming for 15-minutes is so simple and I challenge anyone reading this to apply it to different aspects of their personal and business life. What can you accomplish in 15-minutes?!
Learn to Say "No"
I always talk to my clients about learning to say "no" with pushy family members trying to feed them more at parties/dinners. In taking my own advice, I began to do the same this month. I had to turn down two clients trying to meet a work deadline for nutrition counseling, which was really tough for me. It wasn't that I was afraid to turn down the money, but afraid of letting people down since I truly love what I do. If I had taken both of these clients and squeezed them in before July, I would have some days where I didn't get to write and others where I would be working 12-hours. In the moment, I had to ask myself, "Is this client just reaching out to me since I am the only one available?" I also asked, "Is this my ideal client and if not, would they still have good quality session?" In answering those questions, my final response was, "No" to both. (Side note here, I did offer to see these clients in July/August and neither wanted to do so. This only supported my decision of "no.")
To be honest, it felt kind of good to stand my ground. Ask me a year ago and I would have bent over backwards to try and accommodate these clients who probably would have forgotten about me after the fact. I knew, from doing this in the past, I would have been super burnt out those days and in turn, less productive. In learning to say "no," I am becoming more confident and evolving into more of that business owner mentality. Sometimes you need to put yourself and your business first. Sometimes you need to stick to your guns. Sometimes you need that day off to regroup and recharge your batteries. Sometimes you do bend over backwards for clients (your choice). In being a business owner, you need to make the hard decisions and ultimately think about the long-term outcomes of any road you choose to follow.
Key Defining Moments
Women Building Businesses Conference
Just last week, I attended a conference hosted by SCORE Philadelphia and Bucks County. It was a really awesome event with great speakers and tons of time to network. Whenever I attend conferences, I always get this renewed sense of invigoration with my practice. It makes me want to just run home and put all of my ideas into action. With this conference, I had this "ah-ha" moment with my business branding and marketing strategy. A lot of people kept asking what I did; however, one woman in particular asked me this, "What makes you different than other Dietitians in private practice?" To my surprise, I actually had an answer fairly quickly (haha). One of the things I mentioned was that I focus on action and motivation versus straight education when counseling a client. I also do in-home counseling, so that is also something that sets me apart.
This really got me thinking about how I am different in the eyes of the public. I feel like my philosophy may be similar to other RDs; however, my way of counseling and interacting with clients is different (since everyone has their own style). My current clients may know this; however, I thought about how I wanted my potential clients to also know it. After the conference, I brainstormed and wrote all about what sets me apart in my practice, the brand I want people to know and love, and the key marketing terms I wanted to use. I changed up my website and drafted a few logos too. This was a huge moment for me since I felt like I finally pin-pointed how I wanted to convey what good I was doing (and could do) with others. Sometimes, a conference is more than just networking and gaining information about running a business, but more of a way to get to know yourself.
Business Goal #1 - Finish Rough Draft of Book
I will admit, I am still trucking away at my first full draft of my book since I got a bit side-tracked with an influx of clients. I have all of the chapters outlined; however, I am still only about 60% of the way through the first full draft. My July goal is to write at least 3 times per week (in-depth) and write at least 15-minutes the remaining days (even if just brainstorming). I will have that first draft finished! I have been going to coffee shops to write, versus being at home, since I get so distracted! Plus, there is something motivating about writing/working around others doing the same.
Business Goal #2 - Continue Building My Brand + Online Presence
This month, I want to focus on making some short videos on my own. I also want to continue working towards a more effective online presence. I want to flesh out some of the ideas I have for a logo too!
What lessons have you learned this month? Did you have any defining moments or obstacles you overcame?
Click Here to read my last post on my favorite business tools
Click Here to read April's recap post
Lessons Learned
Shoot for 15-minutes
At the conference I attended last week (see below for more), I learned about 15-minutes being the key to productivity by the speaker, Neen James. While for nutrition counseling, 15-minutes is not an ideal appointment time, this translates well to almost everything else in my business. Spending 15-minutes on social media. Only spending 15-minutes checking and responding to email. Taking 15-minutes in the morning to determine key actions you need to build your business. Even spending 15-minutes meal planning or meal prepping. It is really amazing what you can accomplish in just 15-minutes, yet it is a short enough time to not feel overwhelming. I have been writing a book all June and while I am still working on my first draft, I challenged myself to write for at least 15-minutes daily. Some days I don't feel like writing (until I get into the groove) and that 15-minutes is just that. Other days, I start writing with the goal of at least 15-minutes and end up writing for an hour since ideas keep flowing. The idea of just aiming for 15-minutes is so simple and I challenge anyone reading this to apply it to different aspects of their personal and business life. What can you accomplish in 15-minutes?!
Learn to Say "No"
I always talk to my clients about learning to say "no" with pushy family members trying to feed them more at parties/dinners. In taking my own advice, I began to do the same this month. I had to turn down two clients trying to meet a work deadline for nutrition counseling, which was really tough for me. It wasn't that I was afraid to turn down the money, but afraid of letting people down since I truly love what I do. If I had taken both of these clients and squeezed them in before July, I would have some days where I didn't get to write and others where I would be working 12-hours. In the moment, I had to ask myself, "Is this client just reaching out to me since I am the only one available?" I also asked, "Is this my ideal client and if not, would they still have good quality session?" In answering those questions, my final response was, "No" to both. (Side note here, I did offer to see these clients in July/August and neither wanted to do so. This only supported my decision of "no.")
To be honest, it felt kind of good to stand my ground. Ask me a year ago and I would have bent over backwards to try and accommodate these clients who probably would have forgotten about me after the fact. I knew, from doing this in the past, I would have been super burnt out those days and in turn, less productive. In learning to say "no," I am becoming more confident and evolving into more of that business owner mentality. Sometimes you need to put yourself and your business first. Sometimes you need to stick to your guns. Sometimes you need that day off to regroup and recharge your batteries. Sometimes you do bend over backwards for clients (your choice). In being a business owner, you need to make the hard decisions and ultimately think about the long-term outcomes of any road you choose to follow.
Key Defining Moments
Women Building Businesses Conference
Just last week, I attended a conference hosted by SCORE Philadelphia and Bucks County. It was a really awesome event with great speakers and tons of time to network. Whenever I attend conferences, I always get this renewed sense of invigoration with my practice. It makes me want to just run home and put all of my ideas into action. With this conference, I had this "ah-ha" moment with my business branding and marketing strategy. A lot of people kept asking what I did; however, one woman in particular asked me this, "What makes you different than other Dietitians in private practice?" To my surprise, I actually had an answer fairly quickly (haha). One of the things I mentioned was that I focus on action and motivation versus straight education when counseling a client. I also do in-home counseling, so that is also something that sets me apart.
This really got me thinking about how I am different in the eyes of the public. I feel like my philosophy may be similar to other RDs; however, my way of counseling and interacting with clients is different (since everyone has their own style). My current clients may know this; however, I thought about how I wanted my potential clients to also know it. After the conference, I brainstormed and wrote all about what sets me apart in my practice, the brand I want people to know and love, and the key marketing terms I wanted to use. I changed up my website and drafted a few logos too. This was a huge moment for me since I felt like I finally pin-pointed how I wanted to convey what good I was doing (and could do) with others. Sometimes, a conference is more than just networking and gaining information about running a business, but more of a way to get to know yourself.
Business Goal #1 - Finish Rough Draft of Book
I will admit, I am still trucking away at my first full draft of my book since I got a bit side-tracked with an influx of clients. I have all of the chapters outlined; however, I am still only about 60% of the way through the first full draft. My July goal is to write at least 3 times per week (in-depth) and write at least 15-minutes the remaining days (even if just brainstorming). I will have that first draft finished! I have been going to coffee shops to write, versus being at home, since I get so distracted! Plus, there is something motivating about writing/working around others doing the same.
Business Goal #2 - Continue Building My Brand + Online Presence
This month, I want to focus on making some short videos on my own. I also want to continue working towards a more effective online presence. I want to flesh out some of the ideas I have for a logo too!
What lessons have you learned this month? Did you have any defining moments or obstacles you overcame?
Click Here to read my last post on my favorite business tools
Click Here to read April's recap post
Sunday, June 11, 2017
Private Practice Tools & Resources
When I first started PorrazzaNutrition, I did a lot via paper (i.e. my accounting, charting, etc) and I soon realized just how many files I was accumulating. Over the past couple of years, I have implemented a few systems/applications in my practice and I have complied a list of just some of them for you today. There are tons of competing products/services on the market; however, these were ones I have used personally and were satisfied with. This is not a sponsored post and I do not work for any of the companies featured below.
Organization
-Trello- I have just started using this free app/site and it is awesome for individuals and teams! I love that you can create different boards (topics) and lists. I used for long-term lists and also for some of the committees I am on. I also use the boards as ideas for my blogs and then I list out talking points. It is great for me when I am not able to sit down and write on paper.
-Google Drive- If you have not used GD, start now! You get a ton of free storage! I store informational sheets, blank assessment forms, and documents that I use most often on-the-go. It is way better than storing a ton of stuff on my laptop and then only being able to access if I am on it. I use GD a lot for committees I am on. It is easier to share a folder with the minutes than emailing documents back and forth every month.
-Tools for Wisdom Planner- I am totally still a pen-and-paper planner person. I tried using an online calendar and hated it! I like crossing things out and being able to flip through the months with a paper planner. I am super picky about my planners and will spend hours trying to find a good one each year (haha). I currently use the Tools for Wisdom since I specifically wanted a planner with a month view plus the days in columns with an hour-by-hour format. The pages are thick enough that highlighters do not bleed through (I am a color coding queen). I might switch up again for next year since this does not include any 2018 months. I am totally open to suggestions here!
Accounting - Quickbooks
When I first began my practice, I didn't have a ton of income/expenses so I just tracked using ledger sheets. After about 2 years, I started looking around and Quickbooks came up a lot. It is super simple to use and cheap (I pay $5.30/month). You can save different transactions for the future so they are automatically categorized as they come in. I use the app a lot on-the-go, especially since you can scan in receipts. I still use a separate accounting sheet to track unpaid classes or checks that have not been cashed yet. It definitely makes tax season a lot simpler since you can just import your information from Quickbooks without having to enter in everything manually.
Media
-Dropbox- I have the Dropbox app on my phone and computers and it makes it really easy to upload files or pictures. I take a ton of photos and it syncs automatically with my computer where I can then move them to an external hard-drive or save to my photos.
-Canva- Awesome for designing posts for social media, blogs, etc. So many free images/templates.
-Pixabay- Royalty free pictures. I take a lot more of my own photos now; however, this was really helpful for me initially.
-Snapseed- Free app for editing photos. One of the best I have used so far.
Newsletters - MailChimp
I use MailChimp for my bi-monthly newsletters. I also embedded a sign-up form on my website (GoDaddy) that links to my account. I like being able to embed newsletters in emails and then track the statistics after each email blast. I use the free version for my practice and have not felt the need to upgrade further yet.
As I mentioned in the beginning of the post, this is not a complete list of every tool/app I use in practice; however, it does include my main ones. I will be posting another blog to include my counseling/billing resources too!
I am always open to suggestions for tools, so leave a comment and let me know what types of software or applications that you use that have made your business life that much more productive (or simpler).
Organization
-Trello- I have just started using this free app/site and it is awesome for individuals and teams! I love that you can create different boards (topics) and lists. I used for long-term lists and also for some of the committees I am on. I also use the boards as ideas for my blogs and then I list out talking points. It is great for me when I am not able to sit down and write on paper.
-Google Drive- If you have not used GD, start now! You get a ton of free storage! I store informational sheets, blank assessment forms, and documents that I use most often on-the-go. It is way better than storing a ton of stuff on my laptop and then only being able to access if I am on it. I use GD a lot for committees I am on. It is easier to share a folder with the minutes than emailing documents back and forth every month.
-Tools for Wisdom Planner- I am totally still a pen-and-paper planner person. I tried using an online calendar and hated it! I like crossing things out and being able to flip through the months with a paper planner. I am super picky about my planners and will spend hours trying to find a good one each year (haha). I currently use the Tools for Wisdom since I specifically wanted a planner with a month view plus the days in columns with an hour-by-hour format. The pages are thick enough that highlighters do not bleed through (I am a color coding queen). I might switch up again for next year since this does not include any 2018 months. I am totally open to suggestions here!
Accounting - Quickbooks
When I first began my practice, I didn't have a ton of income/expenses so I just tracked using ledger sheets. After about 2 years, I started looking around and Quickbooks came up a lot. It is super simple to use and cheap (I pay $5.30/month). You can save different transactions for the future so they are automatically categorized as they come in. I use the app a lot on-the-go, especially since you can scan in receipts. I still use a separate accounting sheet to track unpaid classes or checks that have not been cashed yet. It definitely makes tax season a lot simpler since you can just import your information from Quickbooks without having to enter in everything manually.
Media
-Dropbox- I have the Dropbox app on my phone and computers and it makes it really easy to upload files or pictures. I take a ton of photos and it syncs automatically with my computer where I can then move them to an external hard-drive or save to my photos.
-Canva- Awesome for designing posts for social media, blogs, etc. So many free images/templates.
-Pixabay- Royalty free pictures. I take a lot more of my own photos now; however, this was really helpful for me initially.
-Snapseed- Free app for editing photos. One of the best I have used so far.
-Tiny Scanner- Free app that functions as a portable scanner. Your scans can be saved as a PDF or an image. I have the free version and just delete the scans once they are uploaded to where they need to be. Really useful for scanning large documents especially if you are out or don't have a scanner at home (mine is a bit temperamental).
Newsletters - MailChimp
I use MailChimp for my bi-monthly newsletters. I also embedded a sign-up form on my website (GoDaddy) that links to my account. I like being able to embed newsletters in emails and then track the statistics after each email blast. I use the free version for my practice and have not felt the need to upgrade further yet.
As I mentioned in the beginning of the post, this is not a complete list of every tool/app I use in practice; however, it does include my main ones. I will be posting another blog to include my counseling/billing resources too!
I am always open to suggestions for tools, so leave a comment and let me know what types of software or applications that you use that have made your business life that much more productive (or simpler).
Sunday, May 28, 2017
Business Lessons Learned - Go With The Flow
Happy Memorial Day weekend! I thought about nixing this blog until next week; however, I was up early with my lovely feline friend (aka my cat) so I figured why not! If you have been reading my blogs lately, you will notice that this is the second blog in my "Monthly Recap" series. Back in April's post, I set three goals for myself. I am super happy to say that I accomplished all three! These have been goals on my list for a while now; however, there is just something about having that accountability factor that pushes you to follow through. While it might seem weird to think I am being accountable to my viewers, it really helped me to focus towards having something positive to share for this post.
Lessons Learned
Be Accountable to Someone
I am always telling my clients to have someone to be accountable to (whether it is me or a spouse/friend). Again, in taking my own advice, I realized that having the accountability really helps to just give that extra push. I would challenge any business owner to identify their go-to person that they will check in with each month (or week). They can help you to review your goals, ideas, issues, etc.
Flow With Your Business
Your business will change every year or month even. Now, while this might not be a huge change, always be open to assessing and adapting with the needs of your clients. I have been changing some of my services and offerings to suit my client needs better. I now have a monthly fee for a coaching option between appointments. I use to think I would always just do the counseling and classes; however, now I want to have more time to myself so I am working towards more products versus services. My point here is not to pigeon-hole yourself into one way of thinking about your business. Always be open to opportunity and change for that matter.
Act First
One of my biggest downfalls is over planning and not acting. It took me so long to get an outline written for my book because I was worried about how I would sell it. Why does selling it matter if I don't even have a product to sell?? I can often waste hours researching and planning to start something and then not even starting it because I am so wrapped up in the preparation. While I think planning is a great step, don't get hung-up on it for an extended time. Yes, do some short research and then ACT.
Key Defining Moment
Health Fair Competition
This month, I attended a health fair for one of the companies I work with for weight management classes and also provide on and off-site counseling for. This company has a few dietitians they work with since they have a huge incentive program around wellness. At this recent health fair, about 7 different dietitians were there promoting their business and counseling services. Being the 5th dietitian in the row of tables, I was wondering to myself what sets me apart from them? We all do counseling and accept insurance, so what makes me special? One little edge I have to some is that I offer in-home counseling services and still come on-site for the company. Although, this really got me thinking about my brand and how I want to promote myself.
After the health fair, I had one client tell me that they specifically chose me out of the other dietitians because they were impressed with my professionalism, table set-up, and business cards. Now, I am not one to ever put down another dietitian and I thought some of the other tables looked awesome, so I simply thanked him and moved on in conversation. I was one of the only tables without a food sample (since I had planned a game instead), so I originally thought no one would be interested in what I had. Although I did have quite a few sign-ups for counseling and my newsletter, I still didn't think I would be standing out as much from the other tables.
For any health fair, I always bring my PorrazzaNutrition banner, handout holders, 1-2 handouts (tip sheets), info sheet about myself that I put in a plastic stand-up, 2-3 recipe cards, 1-3 coupons, newsletter sign-up + counseling interest list, business cards in my shopping cart holder, pens, and 1-2 visuals (I had an avocado this day + poster on salt). All in all I realized a few things, I always cater to different individuals with my variety of handouts/recipes, I have visuals to grab attention, I have an awesome business card holder that spurs conversation, I keep the table clean and tidy (especially since I didn't have food to worry about), and I dress to impress. I set-up my table based on my experiences with previous health fairs and what looks visually appealing to me. I learned, in this moment, that comparing myself to others is so silly since we all target different clients and have our own ways of doing things. There may be many clients who preferred other tables based on their specific needs and what appealed to them. This situation was a huge moment for me because I made a commitment to always keep that professionalism and par level high, no matter where I am or who is watching, and to only compare myself to my past self.
Business Goal #1 - Revise and Upload 3 Meal Plans to my Website
I have been trying to brainstorm more products to add to my business and I realized that I have about 50 meal plans that I created for past clients. Why not update those to sell on my website?! So many clients ask me for meal plans and I usually don't create them, but instead work with the client to brainstorm meal ideas. What I realized is what I want is not always what everyone else does, so why not just give them that? I will still have a personalized plan option and work with clients during their appointments; however, this can just be another passive income stream for me that still supports my clients' (and potential clients') current needs.
Business Goal #2 - Finish First Rough Draft of Book
This month, I worked on an outline for my book and I brainstormed chapter ideas. For next month, I want to put that all into a first draft. This book is the first to many ideas that I have, so I am excited to finally be in the writing process! I typically just write ideas down whenever they come and then dedicate a couple hours one-day per week (for now) to fleshing out those ideas and making them into chapters. I find for myself that I have a hard time writing at home and not getting distracted so I have been writing while between classes (since I take the train and am usually pretty early).
Business Goal #3 - Continue Building My Brand (Including Online Presence)
For this goal, I am going to continue with my blog, video, and social media schedules. I am also brainstorming what my "brand" will look like. I want to have everything integrated to match my passion and niche. I want to move away from 100% service and I feel that building more of an online presence is key to this.
What lessons have you learned this month? Did you have any defining moments or obstacles you overcame? Stay tuned for my upcoming blog's on building YOUR brand!
Lessons Learned
Be Accountable to Someone
I am always telling my clients to have someone to be accountable to (whether it is me or a spouse/friend). Again, in taking my own advice, I realized that having the accountability really helps to just give that extra push. I would challenge any business owner to identify their go-to person that they will check in with each month (or week). They can help you to review your goals, ideas, issues, etc.
Flow With Your Business
Your business will change every year or month even. Now, while this might not be a huge change, always be open to assessing and adapting with the needs of your clients. I have been changing some of my services and offerings to suit my client needs better. I now have a monthly fee for a coaching option between appointments. I use to think I would always just do the counseling and classes; however, now I want to have more time to myself so I am working towards more products versus services. My point here is not to pigeon-hole yourself into one way of thinking about your business. Always be open to opportunity and change for that matter.
Act First
One of my biggest downfalls is over planning and not acting. It took me so long to get an outline written for my book because I was worried about how I would sell it. Why does selling it matter if I don't even have a product to sell?? I can often waste hours researching and planning to start something and then not even starting it because I am so wrapped up in the preparation. While I think planning is a great step, don't get hung-up on it for an extended time. Yes, do some short research and then ACT.
Key Defining Moment
Health Fair Competition
This month, I attended a health fair for one of the companies I work with for weight management classes and also provide on and off-site counseling for. This company has a few dietitians they work with since they have a huge incentive program around wellness. At this recent health fair, about 7 different dietitians were there promoting their business and counseling services. Being the 5th dietitian in the row of tables, I was wondering to myself what sets me apart from them? We all do counseling and accept insurance, so what makes me special? One little edge I have to some is that I offer in-home counseling services and still come on-site for the company. Although, this really got me thinking about my brand and how I want to promote myself.
After the health fair, I had one client tell me that they specifically chose me out of the other dietitians because they were impressed with my professionalism, table set-up, and business cards. Now, I am not one to ever put down another dietitian and I thought some of the other tables looked awesome, so I simply thanked him and moved on in conversation. I was one of the only tables without a food sample (since I had planned a game instead), so I originally thought no one would be interested in what I had. Although I did have quite a few sign-ups for counseling and my newsletter, I still didn't think I would be standing out as much from the other tables.
For any health fair, I always bring my PorrazzaNutrition banner, handout holders, 1-2 handouts (tip sheets), info sheet about myself that I put in a plastic stand-up, 2-3 recipe cards, 1-3 coupons, newsletter sign-up + counseling interest list, business cards in my shopping cart holder, pens, and 1-2 visuals (I had an avocado this day + poster on salt). All in all I realized a few things, I always cater to different individuals with my variety of handouts/recipes, I have visuals to grab attention, I have an awesome business card holder that spurs conversation, I keep the table clean and tidy (especially since I didn't have food to worry about), and I dress to impress. I set-up my table based on my experiences with previous health fairs and what looks visually appealing to me. I learned, in this moment, that comparing myself to others is so silly since we all target different clients and have our own ways of doing things. There may be many clients who preferred other tables based on their specific needs and what appealed to them. This situation was a huge moment for me because I made a commitment to always keep that professionalism and par level high, no matter where I am or who is watching, and to only compare myself to my past self.Business Goal #1 - Revise and Upload 3 Meal Plans to my Website
I have been trying to brainstorm more products to add to my business and I realized that I have about 50 meal plans that I created for past clients. Why not update those to sell on my website?! So many clients ask me for meal plans and I usually don't create them, but instead work with the client to brainstorm meal ideas. What I realized is what I want is not always what everyone else does, so why not just give them that? I will still have a personalized plan option and work with clients during their appointments; however, this can just be another passive income stream for me that still supports my clients' (and potential clients') current needs.
Business Goal #2 - Finish First Rough Draft of Book
This month, I worked on an outline for my book and I brainstormed chapter ideas. For next month, I want to put that all into a first draft. This book is the first to many ideas that I have, so I am excited to finally be in the writing process! I typically just write ideas down whenever they come and then dedicate a couple hours one-day per week (for now) to fleshing out those ideas and making them into chapters. I find for myself that I have a hard time writing at home and not getting distracted so I have been writing while between classes (since I take the train and am usually pretty early).
Business Goal #3 - Continue Building My Brand (Including Online Presence)
For this goal, I am going to continue with my blog, video, and social media schedules. I am also brainstorming what my "brand" will look like. I want to have everything integrated to match my passion and niche. I want to move away from 100% service and I feel that building more of an online presence is key to this.
What lessons have you learned this month? Did you have any defining moments or obstacles you overcame? Stay tuned for my upcoming blog's on building YOUR brand!
Sunday, May 7, 2017
5 Tips for Speaking at Conferences
Welcome back to "My RD Journey!" If you read my last blog post, you will already know that this post is all about my first time speaking at a large conference (The Inaugural Women in Business Conference hosted by the Greater Northeast Philadelphia Chamber of Commerce). I was able to lead an individual breakout session and also serve as a panelist for a discussion on balance. In the past, I have lead seminars, given talks to students, conducted cooking classes and more; however, this was the first conference I was apart of. Today's post, I will recap for you my (awesome) experience, plus give you tips that I learned along the way.
Tip #1 - Keep it Simple & Organized
I decided that for my individual session, I would touch on general nutrition (building a healthy plate) needs and motivation. I find with my clients that a lot know what to do; however, putting it into action is the hardest part. I wasn't totally sure of my audience beforehand, so I tried to keep it basic and relate-able. I, for one, hate dry presentations, so I mixed up some of the general education with a few myth-busters throughout. I did use a PowerPoint; however, I didn't put a ton of words on the slides because I didn't want the audience to just be reading versus listening. I am definitely one that will completely stray from my outline, which isn't a bad thing, so I didn't want the audience trying to find where I was on the slides. One key thing here is that while having a lot of information is great, remember to keep it organized. Don't jump around too much since you might lose the interest of your group.
Tip #2 - Allow Time for Questions
You can decide whether or not to have participants ask questions throughout your presentation or just at the end. I usually say that they can ask questions throughout if they need clarification; however, I do ask them to otherwise wait until the end. I do this mainly because I had a few instances where people just constantly asked questions and I couldn't get through all the material. Sometimes the questions were relevant to the topic and other times they were too specific for others in the class to benefit from them. I let the participants know I allotted time for questions at the end and I stuck to my timeline to keep to that.
Tip #3 - Have Evaluations
Getting feedback on your presentation is key! Sometimes, participants in my seminars don't ask any questions and their facial expressions lead me to think they are bored out of their minds. After doing a lot of different presentations over the years, I found that a lot of people don't want to ask questions for a few reasons. Some think their questions are "stupid" - I have never had a "stupid" serious question. Some would rather ask questions individually after the session. Some are just taking in all the information and don't have questions just yet. There are so many reasons for lack of questions. With all that being said, the evaluations are a great way for you to get feedback (positive or negative) and work out the kinks for next time.
Tip #4 - Come Prepared
Being prepared is a huge part of your presentation success. Know what your talking about so you are not just reading from your notes. Have your business cards available so the participants can follow-up with you later (possibly become clients of yours). Make a simple handout and pass it out at the end so you don't end up with distracted participants. Know what setting is available for your presentation too. Do you have the ability to run a PowerPoint and if so, do you bring the hook-ups and laptop? Will there be tables for the audience or just chairs (important if doing writing activities)? Get as much information as you can beforehand so you are ready to go the day of. Being prepared will help you to eliminate unnecessary stress and be able to deliver an effective presentation that will engage your audience.
Tip #5 - Have Fun & Just Be You
This conference was such an awesome experience for me. I am so passionate about what I do and teach that after a presentation, I usually feel energized and invigorated. With practicing a lot over the years in different settings, I am now really comfortable public speaking and answering on-the-spot questions. I typically get at least a few attendees come up to me after with positive comments; however, I was totally blown away by the positive response at this conference. I had so many women come up to me throughout the rest of the day to introduce me to their friends, comment on the information, and speak to my enthusiasm and positive energy for the topic. It really is a crazy feeling to have people tell you that you are an inspiration to them. As a dietitian, I try to help others find a passion for nutrition and healthy eating; however, some days are just really difficult inspiring change. To know that I inspired a group of women in just 45-minutes was just so awesome (for lack of a better word).
So, if you are presenting in any type of setting, just remember that your enthusiasm and your passion can inspire others to make a change. Put your own spin on things and just relate to your crowd in any way that you can. The more you can connect the better the experience is for everyone.
Tip #1 - Keep it Simple & Organized
I decided that for my individual session, I would touch on general nutrition (building a healthy plate) needs and motivation. I find with my clients that a lot know what to do; however, putting it into action is the hardest part. I wasn't totally sure of my audience beforehand, so I tried to keep it basic and relate-able. I, for one, hate dry presentations, so I mixed up some of the general education with a few myth-busters throughout. I did use a PowerPoint; however, I didn't put a ton of words on the slides because I didn't want the audience to just be reading versus listening. I am definitely one that will completely stray from my outline, which isn't a bad thing, so I didn't want the audience trying to find where I was on the slides. One key thing here is that while having a lot of information is great, remember to keep it organized. Don't jump around too much since you might lose the interest of your group.
Tip #2 - Allow Time for Questions
You can decide whether or not to have participants ask questions throughout your presentation or just at the end. I usually say that they can ask questions throughout if they need clarification; however, I do ask them to otherwise wait until the end. I do this mainly because I had a few instances where people just constantly asked questions and I couldn't get through all the material. Sometimes the questions were relevant to the topic and other times they were too specific for others in the class to benefit from them. I let the participants know I allotted time for questions at the end and I stuck to my timeline to keep to that.
Tip #3 - Have Evaluations
Getting feedback on your presentation is key! Sometimes, participants in my seminars don't ask any questions and their facial expressions lead me to think they are bored out of their minds. After doing a lot of different presentations over the years, I found that a lot of people don't want to ask questions for a few reasons. Some think their questions are "stupid" - I have never had a "stupid" serious question. Some would rather ask questions individually after the session. Some are just taking in all the information and don't have questions just yet. There are so many reasons for lack of questions. With all that being said, the evaluations are a great way for you to get feedback (positive or negative) and work out the kinks for next time.
Tip #4 - Come Prepared
Being prepared is a huge part of your presentation success. Know what your talking about so you are not just reading from your notes. Have your business cards available so the participants can follow-up with you later (possibly become clients of yours). Make a simple handout and pass it out at the end so you don't end up with distracted participants. Know what setting is available for your presentation too. Do you have the ability to run a PowerPoint and if so, do you bring the hook-ups and laptop? Will there be tables for the audience or just chairs (important if doing writing activities)? Get as much information as you can beforehand so you are ready to go the day of. Being prepared will help you to eliminate unnecessary stress and be able to deliver an effective presentation that will engage your audience.
Tip #5 - Have Fun & Just Be You
This conference was such an awesome experience for me. I am so passionate about what I do and teach that after a presentation, I usually feel energized and invigorated. With practicing a lot over the years in different settings, I am now really comfortable public speaking and answering on-the-spot questions. I typically get at least a few attendees come up to me after with positive comments; however, I was totally blown away by the positive response at this conference. I had so many women come up to me throughout the rest of the day to introduce me to their friends, comment on the information, and speak to my enthusiasm and positive energy for the topic. It really is a crazy feeling to have people tell you that you are an inspiration to them. As a dietitian, I try to help others find a passion for nutrition and healthy eating; however, some days are just really difficult inspiring change. To know that I inspired a group of women in just 45-minutes was just so awesome (for lack of a better word).
So, if you are presenting in any type of setting, just remember that your enthusiasm and your passion can inspire others to make a change. Put your own spin on things and just relate to your crowd in any way that you can. The more you can connect the better the experience is for everyone.
Sunday, April 30, 2017
April Recap - Lessons Learned
April has probably been my busiest month so far in full-time private practice. I had two conferences, both of which I was apart of the planning process, 3 speaking engagements, plus my normal business load (clients and classes). I definitely thought a lot about balance and what that means for myself and my future practice. As I mentioned in my previous blog post, I have been trying to change how I do business to allow for more free time.
So, this month (and those in the future), I want to share with you my "Lessons Learned," "Key Defining Moments," and "Business Goals." I decided on these topics for a few reasons; one of which is that other RDs always ask me what I would have done differently (hence lessons learned) when starting my practice. I also always get asked how I keep myself motivated, which involves pivotal moments and setting goals for myself. My hope is that my monthly recap can help someone else in their practice or career in general.
Lessons Learned
"Always assume there is something to learn." "Don't just show-up, but engage."
Sometimes when I think about going somewhere I question whether I will get anything out of it. I mean, after all, my time is critical for me to keep a hold on. I realized that you get what you put into ANY situation. If you want to learn, ask questions and be involved. Engage in conversations and do more than just show-up. If you approach situations with a mindset of knowing you will learn, you will.
"Take advice from the experts."
What is funny about this lesson is that I always tell people to see a Dietitian for nutrition help because they are the experts. Somewhere along the way I stopped applying this to my personal/business life. Instead of hiring an accountant for tax season, I figured I would do it myself. About 6 hours later, I filed my federal and state taxes, plus learned how to pay quarterly ones. I then realized I had two city taxes to file only days before the deadline. I tried doing the forms myself online and could not get the numbers to populate correctly. It basically kept saying I owed $0, which I knew was incorrect. After a brief panic attack, I realized that I had the business card of an accountant I knew from school AND I had just reconnected with him while on the train. Despite it being late notice, he helped me to figure out what I was doing wrong fairly quickly and all was well. What I learned from this was breaking down wasn't going to solve a thing; taking action and figuring out a plan would. I also realized it would have been so much easier (and tax deductible) to have worked with him from the beginning instead of wasting all that time stressing and struggling through it on my own. While I am a huge proponent of learning for yourself, it is really important to know what your limits are.
Key Defining Moments
PAND AME
This year I was apart of the planning process for the Pennsylvania Academy of Nutrition & Dietetics' Annual Meeting and Exhibition. To be honest, I had not gone in the past since I thought I wouldn't get much out of it. It was such an awesome experience for me. Not only did I get to know some other great Dietitians, but I learned a ton! The best thing about it was that a few RDs came up to me saying they had read my RD Journey blog and had followed me to learn more about private practice. These were people I either never met before or those I knew from years ago but didn't keep in touch. I also saw a few of my previous preceptors and one had said she still used materials I created for her programming. I was super proud of myself but also realized that I needed to continue on the path I was on to build my brand and products even further.
Running for the Train
Since I really hate driving downtown for my cooking classes, I have been taking the train instead. This means I walk about 1.2 miles to the train station lugging all of my stuff for class. I had a lot of materials for my class last week, so I had a backpack full of stuff plus a rolling suitcase. I had a difficult class attendee who was arguing with me about olive oil being bad for you since it is controlled by the MAFIA, yes the MAFIA. This attendee also said doctors have nutrition certs and you should trust them for diet advice. Needless to say, I was a bit flustered, which then led to me being a careless and cutting my thumb with a knife. Not sure anyone noticed; however, fast forward to me rushing to clean-up to catch the train on time. I ran 3 blocks with a huge backpack and a rolling suitcase all while holding a paper towel on my bleeding thumb since I couldn't find band-aids. Two ladies also yelled to me, "Run! You will make it. We believe in you," which just added to the level of crazy. I made it with 3 minutes to spare (only because the train schedule changed and I didn't realize). So, I am standing there sweating with a bleeding thumb and said to myself, "Never again." This day was a huge defining moment for me because not only was the afternoon stressful, but I was doing all of it to not even represent my own brand. I definitely had a lot to think about while walking the 1.2 miles home.
Business Goal #1 - Do more as PorrazzaNutrition and less as a contract worker to build someone else's company.
I made the decision this month, to cut back on the number of cooking classes I do for contract work (see train story above). Not only was the pay not adding up in terms of the time spent, but I also realized these classes are just providing income in the short-term and not allowing me to grow as PorrazzaNutrition. I made a commitment to myself to really focus on doing things that will build my brand and provide income, even if it is in the long-term. This is a huge mental shift for me since I am walking away from quick income; however, long-term, I know this is the best route.
Business Goal #2 - Create and upload at least 3 YouTube videos in May.
As some of you may know, my drive for video creation was halted when I was in a car accident about a year and a half ago. This is another piece of my business that will not only expand the individuals that I reach, but also, create passive income in the future.
Business Goal #3 - Create a solid outline for my first e-book.
I keep saying that I want to write an e-book and telling people my plan; however, all I have done is write down topics. So, my goal for this month is to actually get more of an outline together and brainstorm chapter specifics. I got so caught up in formatting and how to write the book that I lost sight of the fact that the content is the most important thing. Who cares about formatting and selling when you don't have a product yet? Priorities!
What lessons have you learned this month? Did you have any defining moments or obstacles you overcame this month?
Stay tuned for next week's post for my thoughts on my first conference speaking engagement!
So, this month (and those in the future), I want to share with you my "Lessons Learned," "Key Defining Moments," and "Business Goals." I decided on these topics for a few reasons; one of which is that other RDs always ask me what I would have done differently (hence lessons learned) when starting my practice. I also always get asked how I keep myself motivated, which involves pivotal moments and setting goals for myself. My hope is that my monthly recap can help someone else in their practice or career in general.
Lessons Learned
"Always assume there is something to learn." "Don't just show-up, but engage."
Sometimes when I think about going somewhere I question whether I will get anything out of it. I mean, after all, my time is critical for me to keep a hold on. I realized that you get what you put into ANY situation. If you want to learn, ask questions and be involved. Engage in conversations and do more than just show-up. If you approach situations with a mindset of knowing you will learn, you will.
"Take advice from the experts."
What is funny about this lesson is that I always tell people to see a Dietitian for nutrition help because they are the experts. Somewhere along the way I stopped applying this to my personal/business life. Instead of hiring an accountant for tax season, I figured I would do it myself. About 6 hours later, I filed my federal and state taxes, plus learned how to pay quarterly ones. I then realized I had two city taxes to file only days before the deadline. I tried doing the forms myself online and could not get the numbers to populate correctly. It basically kept saying I owed $0, which I knew was incorrect. After a brief panic attack, I realized that I had the business card of an accountant I knew from school AND I had just reconnected with him while on the train. Despite it being late notice, he helped me to figure out what I was doing wrong fairly quickly and all was well. What I learned from this was breaking down wasn't going to solve a thing; taking action and figuring out a plan would. I also realized it would have been so much easier (and tax deductible) to have worked with him from the beginning instead of wasting all that time stressing and struggling through it on my own. While I am a huge proponent of learning for yourself, it is really important to know what your limits are.
Key Defining Moments
PAND AME
This year I was apart of the planning process for the Pennsylvania Academy of Nutrition & Dietetics' Annual Meeting and Exhibition. To be honest, I had not gone in the past since I thought I wouldn't get much out of it. It was such an awesome experience for me. Not only did I get to know some other great Dietitians, but I learned a ton! The best thing about it was that a few RDs came up to me saying they had read my RD Journey blog and had followed me to learn more about private practice. These were people I either never met before or those I knew from years ago but didn't keep in touch. I also saw a few of my previous preceptors and one had said she still used materials I created for her programming. I was super proud of myself but also realized that I needed to continue on the path I was on to build my brand and products even further.
Running for the Train
Since I really hate driving downtown for my cooking classes, I have been taking the train instead. This means I walk about 1.2 miles to the train station lugging all of my stuff for class. I had a lot of materials for my class last week, so I had a backpack full of stuff plus a rolling suitcase. I had a difficult class attendee who was arguing with me about olive oil being bad for you since it is controlled by the MAFIA, yes the MAFIA. This attendee also said doctors have nutrition certs and you should trust them for diet advice. Needless to say, I was a bit flustered, which then led to me being a careless and cutting my thumb with a knife. Not sure anyone noticed; however, fast forward to me rushing to clean-up to catch the train on time. I ran 3 blocks with a huge backpack and a rolling suitcase all while holding a paper towel on my bleeding thumb since I couldn't find band-aids. Two ladies also yelled to me, "Run! You will make it. We believe in you," which just added to the level of crazy. I made it with 3 minutes to spare (only because the train schedule changed and I didn't realize). So, I am standing there sweating with a bleeding thumb and said to myself, "Never again." This day was a huge defining moment for me because not only was the afternoon stressful, but I was doing all of it to not even represent my own brand. I definitely had a lot to think about while walking the 1.2 miles home.
Business Goal #1 - Do more as PorrazzaNutrition and less as a contract worker to build someone else's company.
I made the decision this month, to cut back on the number of cooking classes I do for contract work (see train story above). Not only was the pay not adding up in terms of the time spent, but I also realized these classes are just providing income in the short-term and not allowing me to grow as PorrazzaNutrition. I made a commitment to myself to really focus on doing things that will build my brand and provide income, even if it is in the long-term. This is a huge mental shift for me since I am walking away from quick income; however, long-term, I know this is the best route.
Business Goal #2 - Create and upload at least 3 YouTube videos in May.
As some of you may know, my drive for video creation was halted when I was in a car accident about a year and a half ago. This is another piece of my business that will not only expand the individuals that I reach, but also, create passive income in the future.
Business Goal #3 - Create a solid outline for my first e-book.
I keep saying that I want to write an e-book and telling people my plan; however, all I have done is write down topics. So, my goal for this month is to actually get more of an outline together and brainstorm chapter specifics. I got so caught up in formatting and how to write the book that I lost sight of the fact that the content is the most important thing. Who cares about formatting and selling when you don't have a product yet? Priorities!
What lessons have you learned this month? Did you have any defining moments or obstacles you overcame this month?
Stay tuned for next week's post for my thoughts on my first conference speaking engagement!
Sunday, March 19, 2017
Tips for Setting Fees in Private Practice
After turning down an opportunity for a another set of contract classes that I had run in the past, I thought this would be the perfect time to talk about how important knowing your worth is and how to set fees based on that. It is hard to put a price on the service provided as a Dietitian. I want to help people and almost feel guilty charging too much and losing a client; however, at the same time, I rely on my business for income now. I have changed my fees multiple times in the past few years, so today's blog is going to guide you through my thought process and give you tips for setting your own fees (for individual sessions + classes).
Research Dietitians in Your Area
One of the first things I did when trying to figure out what to charge for counseling sessions was to see what other RDs were charging near me. A few did not list their fees on their website (I will talk about this in other blogs); however, the majority were in the $120-$175 range for an initial 1-hour consultation. I ended up going a bit lower since I had just started my practice and didn't have a masters degree or specialty certification yet.
Factor in Expertise + Education
As I mentioned earlier, I low-balled my initial fees for counseling; however, after getting my masters and having my practice for a year or two, I bumped up my fees to match what others charged in my area. When setting your hourly rate or counseling fees, think about your education, experience, certifications, etc. Your knowledge and level of experience is adding to the value that the client receives in the session (or class).
Base off of Insurance Fee Schedules
If you are a provider for insurance companies, you will have a flat rate that they will reimburse you and that changes slightly from initial to follow-up visit for MNT. You can use the rate that insurance reimburses for self-paying clients or choose to make that a little bit lower since they are paying out-of-pocket. The fee schedule for insurances helped me to alter my pricing a bit.
Triple Your Hourly Employee Rate
Something else I thought about when setting fees for counseling was determining what I was paid hourly when I was an employee and multiplying that by 3. Three seems arbitrary; however, I thought that 1/3 goes to me, 1/3 to taxes, and 1/3 to time spent on prepping. This can just help to give you that baseline rate to build from.
Offer Packages + Add-ins
When I think about my initial counseling fee, I also factor in what other "service" I bring to the session. Will the session include bio-metrics? Will I calculate nutrient needs? Will this be an in-home visit or office-based visit? If your initial session is simpler, you can charge a bit lower for the hour and have add-ins that clients can choose from. Say they want menu planning help, that can be added for an extra $60 (or whatever you will charge). Maybe they want a nutrient analysis done for their current meal plan, that can be an extra $50 or so. I also find it helpful to offer packages to clients.
Note About Charging for Classes
The classes were the hardest for me to determine rates for; however, I found the formula below to help me:
Start with Base Rate - $100/hr (I base this off of my flat counseling rate)
+ Travel Expenses - $.50/mile
+ Parking Fees
+ Prep Time/Lesson Development - $40/hour
+ Cost for Supplies/Handouts
When I determine how I am charging for a class, I alter it on a case-to-case basis. My base rate my be lower or higher depending on if this is an ongoing class or a one-time seminar. If I am driving for more than 30-minutes, I may also add in a fee based on the time spent in my car. Parking may be free for some classes/areas; however, others tend to be $20 just for the hour, so this will change too. If I created lessons on this topic before, I may charge $30 or $40/hour for prep time. If this is a new topic or the client wants it to be more involved, then I may charge $50 or $60 for the hour of prep. Lastly, I factor in a few dollars based off of how many handouts I needed. If I am providing a cooking class, I estimate the amount of food needed and will have another fee added to the pricing.
There are so many ways that you can calculate fees for classes. I have often charged a flat rate (lower than $100) and then added in a cost per person ($20/head) with a minimum number required to run the class. Charging for classes will definitely vary per client/company. For some non-profits, I have accepted a lower rate for a one-time class in exchange for them distributing my business cards or keeping me on a list as a dietitian. It is ultimately up to you to decide what you feel the most comfortable charging.
Final Tips
Setting fees for individual clients and group sessions is often difficult. One of the key things I have learned is really knowing your worth and not being afraid to walk away from something. I have had companies/organizations try and take advantage of my services. I even had one goes as far as guilt tripping me into thinking I was a monster for trying to charge even 1/3 of what I normally do. I am all about giving back to my community and providing free programs/seminars. What I need to be careful of is keeping the balance between free and paid work. I often think about if doing something will open doors for me or create opportunity. If the answer is yes, I will provide a free service (i.e. lunch n' learn for a company I may partner with, teaching in a school for the day, etc). If the answer is absolutely no (or slim), I rethink my decision. After all, one of the reasons I went into private practice, which I am sure may be the reason for many, is having the ability to choose your own destination.
Leave a comment and let me know if this blog was helpful to you in determining how you will set fees for your practice. Was there something else you thought about that I didn't mention?
Stay tuned for my next blog that will break down billable hours + setting income goals.
Research Dietitians in Your Area
One of the first things I did when trying to figure out what to charge for counseling sessions was to see what other RDs were charging near me. A few did not list their fees on their website (I will talk about this in other blogs); however, the majority were in the $120-$175 range for an initial 1-hour consultation. I ended up going a bit lower since I had just started my practice and didn't have a masters degree or specialty certification yet.
Factor in Expertise + Education
As I mentioned earlier, I low-balled my initial fees for counseling; however, after getting my masters and having my practice for a year or two, I bumped up my fees to match what others charged in my area. When setting your hourly rate or counseling fees, think about your education, experience, certifications, etc. Your knowledge and level of experience is adding to the value that the client receives in the session (or class).
Base off of Insurance Fee Schedules
If you are a provider for insurance companies, you will have a flat rate that they will reimburse you and that changes slightly from initial to follow-up visit for MNT. You can use the rate that insurance reimburses for self-paying clients or choose to make that a little bit lower since they are paying out-of-pocket. The fee schedule for insurances helped me to alter my pricing a bit.
Triple Your Hourly Employee Rate
Something else I thought about when setting fees for counseling was determining what I was paid hourly when I was an employee and multiplying that by 3. Three seems arbitrary; however, I thought that 1/3 goes to me, 1/3 to taxes, and 1/3 to time spent on prepping. This can just help to give you that baseline rate to build from.
Offer Packages + Add-ins
When I think about my initial counseling fee, I also factor in what other "service" I bring to the session. Will the session include bio-metrics? Will I calculate nutrient needs? Will this be an in-home visit or office-based visit? If your initial session is simpler, you can charge a bit lower for the hour and have add-ins that clients can choose from. Say they want menu planning help, that can be added for an extra $60 (or whatever you will charge). Maybe they want a nutrient analysis done for their current meal plan, that can be an extra $50 or so. I also find it helpful to offer packages to clients.
Note About Charging for Classes
The classes were the hardest for me to determine rates for; however, I found the formula below to help me:
Start with Base Rate - $100/hr (I base this off of my flat counseling rate)
+ Travel Expenses - $.50/mile
+ Parking Fees
+ Prep Time/Lesson Development - $40/hour
+ Cost for Supplies/Handouts
When I determine how I am charging for a class, I alter it on a case-to-case basis. My base rate my be lower or higher depending on if this is an ongoing class or a one-time seminar. If I am driving for more than 30-minutes, I may also add in a fee based on the time spent in my car. Parking may be free for some classes/areas; however, others tend to be $20 just for the hour, so this will change too. If I created lessons on this topic before, I may charge $30 or $40/hour for prep time. If this is a new topic or the client wants it to be more involved, then I may charge $50 or $60 for the hour of prep. Lastly, I factor in a few dollars based off of how many handouts I needed. If I am providing a cooking class, I estimate the amount of food needed and will have another fee added to the pricing.
There are so many ways that you can calculate fees for classes. I have often charged a flat rate (lower than $100) and then added in a cost per person ($20/head) with a minimum number required to run the class. Charging for classes will definitely vary per client/company. For some non-profits, I have accepted a lower rate for a one-time class in exchange for them distributing my business cards or keeping me on a list as a dietitian. It is ultimately up to you to decide what you feel the most comfortable charging.
Final Tips
Setting fees for individual clients and group sessions is often difficult. One of the key things I have learned is really knowing your worth and not being afraid to walk away from something. I have had companies/organizations try and take advantage of my services. I even had one goes as far as guilt tripping me into thinking I was a monster for trying to charge even 1/3 of what I normally do. I am all about giving back to my community and providing free programs/seminars. What I need to be careful of is keeping the balance between free and paid work. I often think about if doing something will open doors for me or create opportunity. If the answer is yes, I will provide a free service (i.e. lunch n' learn for a company I may partner with, teaching in a school for the day, etc). If the answer is absolutely no (or slim), I rethink my decision. After all, one of the reasons I went into private practice, which I am sure may be the reason for many, is having the ability to choose your own destination.
Leave a comment and let me know if this blog was helpful to you in determining how you will set fees for your practice. Was there something else you thought about that I didn't mention?
Stay tuned for my next blog that will break down billable hours + setting income goals.
Sunday, March 12, 2017
First 10 Steps to Starting Your Private Practice
A few weeks ago, I wrote a blog post about preparing yourself for full-time private practice. I realized afterwards that I hadn't included a post about getting started with your private practice! So, while this is just slightly out of order, I have included a lot of links and resources for getting yourself set-up for private practice. Some of these resources I used when I was first starting out and others I found out about afterwards. I actually ended up doing some of the steps out of the order mentioned below; however, this is what seems to make the most sense for me now.
1. Get an NPI --> LINK
Even if you decide not to accept insurance, it is still something you want to get. It doesn't even take long to register for one. Excerpt from the website: "The Administrative Simplification provisions of HIPAA of 1996 mandated the adoption of standard unique identifiers for health care providers and health plans. The purpose of these provisions is to improve the efficiency and effectiveness of the electronic transmission of health information."
2. Get a Tax ID Number or EIN --> LINK
Your EIN is your federal tax ID number that is used to ID your business entity; generally businesses need this. This was a pretty simple process as well. You will need to choose a business name. Here is a LINK for information on registering your fictitious name. For my business I am Felicia Porrazza doing business as PorrazzaNutrition. If you are doing business under your full and proper name, you are not required to register your personal name as a fictitious name. I think I spent maybe 2 hours initially trying to figure out if I needed to further register my name in PA. This may vary state-to-state so be sure to check your individual Department of the State website to see what regulations are in place. You will also need to choose your business entity or business structure in this form. Here is a great LINK explaining the types of business structures by the US Small Business Administration, a great resource!
3. Get Professional Liability Insurance --> LINK
I am a member of the Academy of Nutrition & Dietetics and the one they recommended is Proliability by Mercer. I am pretty sure they still offer a discount for AND members. It is reasonably priced and covered the basics for what I needed as a Dietitian.
4. Insurance Vs. Self Pay Acceptance
I am not going to go into too much detail here because this will be featured in another post; however, one thing to think about is if you will be accepting insurance or only self-paying clients (or both). If you will only accept self-paying clients, you can move to step 5. If you will accept insurance, I would highly suggest getting yourself set-up with CAQH ProView. This is a free resource that allows you to decrease paperwork for becoming a provider with insurance companies. It will ask for your professional and practice information, credentialing info, directory services, etc. When you go to apply to become a provider for a particular insurance company, they will ask for your CAQH number. It has really helped me to streamline the process and avoid entering the same information 10 times. The application takes a bit of time; however, it was very much worth it! I started working on this step while I was still working a full-time job since it took a few months to get credentialed anyways.
5. Deciding Pricing
This is again going to be another blog post; however, setting your fees is often the hardest step. I find it difficult to put a number on the valuable service I provide. Needless to say, it has to be done. One way to get started on this is by checking out what other Dietitians or health professionals are charging in your area. Factor in your expertise, years of being a dietitian, etc. If you choose to accept insurance, they will have a contracted amount that you will be paid per unit (15-minutes per one unit and you can have multiple units per appointment). You could also use this as a guideline for how you charge self-paying individuals. I found it to be helpful to include counseling packages for savings with self-paying clients.
6. Payment Acceptance
Along with deciding your pricing, you will need to figure out how you will accept payment. Will you set-up an account with PayPal? Get a merchant account through your local bank? There are a lot of different options out there. You can choose to do only checks or cash; however, I would suggest getting a separate business banking account regardless of the route you choose.
7. Decide Your Online Presence
When developing your online presence, you can choose from a number of sites and hosting services. For your website, you can choose to go with companies like Wix, Squarespace, GoDaddy, etc. You could also use WordPress and update your account to have a .com address. I am not going to get too far into website design and such; however, I am going to just touch on what you may want to include on your site --> information page about yourself and your business, location, services offered (you may or may not include pricing too), contact information, pictures, blogs (or link to blog), testimonials (may come later), newsletter opt-in, etc. I created my website about a year before registering my business and accepting insurance. I didn't have much on the site and I basically just linked it to my blogs where I was much more active. This is a step you can do at basically do at any time in creating your practice.
8. Decide on Office Space/Set-up
This is definitely a step that you can do earlier in the ballgame. There are a few options for how you choose to see clients. You can do in-home counseling appointments, where you basically go to the client's home. You will need to make sure insurance will cover this if you are a provider. You can rent office space for yourself or sublet from another provider (doctor, chiropractor, etc), which is usually cheaper. Other options for renting office space can include using a shared office where you schedule times to come in and pay either monthly or on a single-use basis. You can see clients in your own home; however, you will need to need to check to see if there are stipulations or zoning laws. Here is a LINK for some more information on that. You can also provide virtual counseling services, which again have stipulations especially in the insurance provider realm. Here is a great article from Today's Dietitian on the TOPIC. If you are a member with the AND, you can also check out this LINK.
9. Create Office Forms
One of the last things you will need to do before seeing clients is to get your office paperwork in order. You will need an initial client form, privacy notices, privacy consents, HIPAA forms, release of information form (for you to speak to family members or doctors), and a policy form relating to your business (for information on cancellation fees, rescheduling, non-payment, etc). I would also suggest thinking about how you will log business income and expenses too. EatRightPro has a great section on HIPAA with education and forms --> LINK.
10. Additional Tips
There are a lot of free resources out there for starting your business. Some may not be related to the Dietitian realm; however, they can still prove to be quite useful. Check out your local Small Business Administration for tips on building your business. Network with other Dietitians or health professionals in your area to see how you can help one another. I purchased this AND book and found it to be really helpful when I first started out. The AND published another book on credentialing and billing that is free for members; however, I didn't find it useful at my stage of practice (it may be for those just starting though). I also discovered that the Free Library of Philadelphia had a lot of free online and in-person resources for business owners, so I suggest checking out your local library too.
This is by no means intended to be an all encompassing list. I am sure there are additional steps that you may have heard of or wish to include in starting your own private practice. This was simply from my point-of-view and how I thought might be helpful for others. You can jump around with the steps I have included and even eliminate those that may not apply to your business. Regardless of how the information today was presented, I hope that this helped you in some aspect of starting your business!
Leave me a comment to let me know what I missed, what you found helpful, or where you are in your private practice :)
1. Get an NPI --> LINK
Even if you decide not to accept insurance, it is still something you want to get. It doesn't even take long to register for one. Excerpt from the website: "The Administrative Simplification provisions of HIPAA of 1996 mandated the adoption of standard unique identifiers for health care providers and health plans. The purpose of these provisions is to improve the efficiency and effectiveness of the electronic transmission of health information."
2. Get a Tax ID Number or EIN --> LINK
Your EIN is your federal tax ID number that is used to ID your business entity; generally businesses need this. This was a pretty simple process as well. You will need to choose a business name. Here is a LINK for information on registering your fictitious name. For my business I am Felicia Porrazza doing business as PorrazzaNutrition. If you are doing business under your full and proper name, you are not required to register your personal name as a fictitious name. I think I spent maybe 2 hours initially trying to figure out if I needed to further register my name in PA. This may vary state-to-state so be sure to check your individual Department of the State website to see what regulations are in place. You will also need to choose your business entity or business structure in this form. Here is a great LINK explaining the types of business structures by the US Small Business Administration, a great resource!
3. Get Professional Liability Insurance --> LINK
I am a member of the Academy of Nutrition & Dietetics and the one they recommended is Proliability by Mercer. I am pretty sure they still offer a discount for AND members. It is reasonably priced and covered the basics for what I needed as a Dietitian.
4. Insurance Vs. Self Pay Acceptance
I am not going to go into too much detail here because this will be featured in another post; however, one thing to think about is if you will be accepting insurance or only self-paying clients (or both). If you will only accept self-paying clients, you can move to step 5. If you will accept insurance, I would highly suggest getting yourself set-up with CAQH ProView. This is a free resource that allows you to decrease paperwork for becoming a provider with insurance companies. It will ask for your professional and practice information, credentialing info, directory services, etc. When you go to apply to become a provider for a particular insurance company, they will ask for your CAQH number. It has really helped me to streamline the process and avoid entering the same information 10 times. The application takes a bit of time; however, it was very much worth it! I started working on this step while I was still working a full-time job since it took a few months to get credentialed anyways.
5. Deciding Pricing
This is again going to be another blog post; however, setting your fees is often the hardest step. I find it difficult to put a number on the valuable service I provide. Needless to say, it has to be done. One way to get started on this is by checking out what other Dietitians or health professionals are charging in your area. Factor in your expertise, years of being a dietitian, etc. If you choose to accept insurance, they will have a contracted amount that you will be paid per unit (15-minutes per one unit and you can have multiple units per appointment). You could also use this as a guideline for how you charge self-paying individuals. I found it to be helpful to include counseling packages for savings with self-paying clients.
6. Payment Acceptance
Along with deciding your pricing, you will need to figure out how you will accept payment. Will you set-up an account with PayPal? Get a merchant account through your local bank? There are a lot of different options out there. You can choose to do only checks or cash; however, I would suggest getting a separate business banking account regardless of the route you choose.
7. Decide Your Online Presence
When developing your online presence, you can choose from a number of sites and hosting services. For your website, you can choose to go with companies like Wix, Squarespace, GoDaddy, etc. You could also use WordPress and update your account to have a .com address. I am not going to get too far into website design and such; however, I am going to just touch on what you may want to include on your site --> information page about yourself and your business, location, services offered (you may or may not include pricing too), contact information, pictures, blogs (or link to blog), testimonials (may come later), newsletter opt-in, etc. I created my website about a year before registering my business and accepting insurance. I didn't have much on the site and I basically just linked it to my blogs where I was much more active. This is a step you can do at basically do at any time in creating your practice.
8. Decide on Office Space/Set-up
This is definitely a step that you can do earlier in the ballgame. There are a few options for how you choose to see clients. You can do in-home counseling appointments, where you basically go to the client's home. You will need to make sure insurance will cover this if you are a provider. You can rent office space for yourself or sublet from another provider (doctor, chiropractor, etc), which is usually cheaper. Other options for renting office space can include using a shared office where you schedule times to come in and pay either monthly or on a single-use basis. You can see clients in your own home; however, you will need to need to check to see if there are stipulations or zoning laws. Here is a LINK for some more information on that. You can also provide virtual counseling services, which again have stipulations especially in the insurance provider realm. Here is a great article from Today's Dietitian on the TOPIC. If you are a member with the AND, you can also check out this LINK.
9. Create Office Forms
One of the last things you will need to do before seeing clients is to get your office paperwork in order. You will need an initial client form, privacy notices, privacy consents, HIPAA forms, release of information form (for you to speak to family members or doctors), and a policy form relating to your business (for information on cancellation fees, rescheduling, non-payment, etc). I would also suggest thinking about how you will log business income and expenses too. EatRightPro has a great section on HIPAA with education and forms --> LINK.
10. Additional Tips
There are a lot of free resources out there for starting your business. Some may not be related to the Dietitian realm; however, they can still prove to be quite useful. Check out your local Small Business Administration for tips on building your business. Network with other Dietitians or health professionals in your area to see how you can help one another. I purchased this AND book and found it to be really helpful when I first started out. The AND published another book on credentialing and billing that is free for members; however, I didn't find it useful at my stage of practice (it may be for those just starting though). I also discovered that the Free Library of Philadelphia had a lot of free online and in-person resources for business owners, so I suggest checking out your local library too.
This is by no means intended to be an all encompassing list. I am sure there are additional steps that you may have heard of or wish to include in starting your own private practice. This was simply from my point-of-view and how I thought might be helpful for others. You can jump around with the steps I have included and even eliminate those that may not apply to your business. Regardless of how the information today was presented, I hope that this helped you in some aspect of starting your business!
Leave me a comment to let me know what I missed, what you found helpful, or where you are in your private practice :)
Saturday, February 11, 2017
A Day in the Life of a Private Practice Dietitian
I have been getting asked a lot lately how I structure my day and what does a day looks like for me now that I am full-time. Pretty much no day is ever the same for me since I never know who is going to call for an appointment, what important email comes through, or what last minute change in my schedule needs to happen. I broke down my day into two options: seeing clients/having classes and a "work" day so you can see what it looks like to be me all day long :)
A Day With Appointments (My Wednesday)
6:45am - Get ready for the day, eat, make coffee, pack my bag, check emails
8:00am - Head over for a committee meeting that I am Vice-Chair for, send out committee emails
9:30am - Chat with a fellow entrepreneur post meeting
10:00am - Leave to head downtown for my cooking class
10:45am - 1:45pm - Prep, have class, clean-up, chat with staff in the building, etc
2:15pm - Home. Eat lunch, check emails, log class information/expenses.
2:30pm -4:00pm - Make any insurance-related calls before offices close. Call back voicemails (if any). Work on posts for FB & IG. Follow-up with clients for paperwork needed for appointments.
4:00pm - Gym
5:30pm - Make and eat dinner. Usually, I take this time to also clean the kitchen.
7:00pm - Follow-up on emails. Work on committee related minutes/events. Prep for the next day. Sometimes I will have a late-night appointment at 6pm. If so, I will bill and write the reports right after.
8:30pm - Continue working on business-related items (could be accounting, billing, lesson plans, blogs, handouts, etc) or watch Netflix or read a non-business book.
10:00pm - Bed
If there is one thing I have learned while being in private practice it is to not overbook yourself. Even the days where I don't see clients I try not to overbook. Something always comes up to rock the boat! Going along with this, I have learning to go with the flow a lot more. Appointments change. Classes get rescheduled. Things in life just happen. If I get all stressed out and worked up about something, it just makes my day chaotic and negative. I take things as they happen and simply move on.
A Day Without Appointments (My Monday or Friday)
8:30am - Get ready for the day, make coffee, check emails, make pancakes (because why not), make my to-do list (prioritize)
9:30am - 1:30pm - Followed-up on calls. Booked a new class so I had to submit an invoice + signed contract. Write lessons for the new class. Follow-up on unpaid insurance claims. Follow-up on missing paperwork for upcoming appointments. Chat with another RD about insurance issues. Plan blog and social media posts. Brainstorm ideas for business. Input any paid claims into my accounting software. Usually Fridays I do laundry and vacuum in the midst of all of this.
1:30pm - 2:00pm - Make and eat lunch. Some days, this ends up just being a smoothie for convenience.
2:00pm - 5:30pm - Follow-up on more insurance-related issues. Chat with other RDs about insurance. Send appointment reminders to clients. Prep for appointments/classes for next week. Answer emails. Follow-up on patient calls. Schedule appointments as they come + send initial emails with paperwork. Mondays are my food shopping day normally so I also hit the food store mid-day too.
5:30pm - May go to the gym or if not eat dinner a bit earlier. Usually, prepping dinner involves emptying the dishwasher, putting dishes/groceries away, cleaning, etc, all while cooking.
7:00pm - Follow-up on emails. Work on committee related minutes/events. Prep for the next day.
8:30pm - Continue working on business-related items or watch Netflix or read a non-business book.
10:00pm - Bed
My days where I don't see clients usually end up being the "busiest" since I push everything office-related off until then. Sometimes, checking my emails takes 2-minutes and other times I end up back and forth about something for 10-minutes. As I mentioned earlier, I never really know how a day is going to go. Some days, I get through everything I needed to and can relax by 3 or 4pm. Other days, I work until 7 or 8pm, eat a late dinner, and pretty much go to bed right after. There are some days that I need a mental break so I will go out for a mid-day walk or watch a show. Again, just going with the flow really helps my sanity and productivity.
If you are in private practice, what does your day look like? Anyone reading this surprised at what I do all day?
A Day With Appointments (My Wednesday)
6:45am - Get ready for the day, eat, make coffee, pack my bag, check emails
8:00am - Head over for a committee meeting that I am Vice-Chair for, send out committee emails
9:30am - Chat with a fellow entrepreneur post meeting
10:00am - Leave to head downtown for my cooking class
10:45am - 1:45pm - Prep, have class, clean-up, chat with staff in the building, etc
2:15pm - Home. Eat lunch, check emails, log class information/expenses.
2:30pm -4:00pm - Make any insurance-related calls before offices close. Call back voicemails (if any). Work on posts for FB & IG. Follow-up with clients for paperwork needed for appointments.
4:00pm - Gym
5:30pm - Make and eat dinner. Usually, I take this time to also clean the kitchen.
7:00pm - Follow-up on emails. Work on committee related minutes/events. Prep for the next day. Sometimes I will have a late-night appointment at 6pm. If so, I will bill and write the reports right after.
8:30pm - Continue working on business-related items (could be accounting, billing, lesson plans, blogs, handouts, etc) or watch Netflix or read a non-business book.
10:00pm - Bed
If there is one thing I have learned while being in private practice it is to not overbook yourself. Even the days where I don't see clients I try not to overbook. Something always comes up to rock the boat! Going along with this, I have learning to go with the flow a lot more. Appointments change. Classes get rescheduled. Things in life just happen. If I get all stressed out and worked up about something, it just makes my day chaotic and negative. I take things as they happen and simply move on.
A Day Without Appointments (My Monday or Friday)
8:30am - Get ready for the day, make coffee, check emails, make pancakes (because why not), make my to-do list (prioritize)
9:30am - 1:30pm - Followed-up on calls. Booked a new class so I had to submit an invoice + signed contract. Write lessons for the new class. Follow-up on unpaid insurance claims. Follow-up on missing paperwork for upcoming appointments. Chat with another RD about insurance issues. Plan blog and social media posts. Brainstorm ideas for business. Input any paid claims into my accounting software. Usually Fridays I do laundry and vacuum in the midst of all of this.
1:30pm - 2:00pm - Make and eat lunch. Some days, this ends up just being a smoothie for convenience.
2:00pm - 5:30pm - Follow-up on more insurance-related issues. Chat with other RDs about insurance. Send appointment reminders to clients. Prep for appointments/classes for next week. Answer emails. Follow-up on patient calls. Schedule appointments as they come + send initial emails with paperwork. Mondays are my food shopping day normally so I also hit the food store mid-day too.
5:30pm - May go to the gym or if not eat dinner a bit earlier. Usually, prepping dinner involves emptying the dishwasher, putting dishes/groceries away, cleaning, etc, all while cooking.
7:00pm - Follow-up on emails. Work on committee related minutes/events. Prep for the next day.
8:30pm - Continue working on business-related items or watch Netflix or read a non-business book.
10:00pm - Bed
My days where I don't see clients usually end up being the "busiest" since I push everything office-related off until then. Sometimes, checking my emails takes 2-minutes and other times I end up back and forth about something for 10-minutes. As I mentioned earlier, I never really know how a day is going to go. Some days, I get through everything I needed to and can relax by 3 or 4pm. Other days, I work until 7 or 8pm, eat a late dinner, and pretty much go to bed right after. There are some days that I need a mental break so I will go out for a mid-day walk or watch a show. Again, just going with the flow really helps my sanity and productivity.
If you are in private practice, what does your day look like? Anyone reading this surprised at what I do all day?
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