Sunday, October 1, 2017

Business Lessons Learned - Letting Go

This past month, I have been thinking a lot about what I want to do long-term with my business. One major thing I learned is that it is okay to just let go. Let go of aspects of your business that are not working. Let go of hangups you have on moving forward. Let go of bad business connections.

I used to think of letting things go as a sort of moral failure; that I just wasn't working hard enough at whatever it was to make it succeed. The fact is that I have changed since I started my business and I can guarantee many of you reading this have done the same at some point in your career. Maybe the change was gradual and you didn't even notice it right away or maybe it was sudden and out of necessity. I needed the change in my business to become a better and more well-rounded professional. Letting go does not mean you didn't put in the time and effort for success. It is not to be seen as a "failure," but a learning experience, opportunity for growth, or chance to try something new.

I challenge you to look at your business with an outside perspective. What is eating at your time and not producing results? What connections are more damaging to your business and/or productivity than they are beneficial? What can you you let go of for the opportunity to grow?

Earlier this week, I sat down at my business journal and just brain dumped what I was thinking. I wrote down things I wish I had known (and did now), tips for myself, frustrations, "aha" moments, just everything. I filled almost 4 pages with random thoughts and it was actually quite invigorating. Going back a few days after writing, I realized there were some gems in my string of random thoughts. If you have a rough day (or month) or even a great one, take a few moments to just write out your thoughts on paper. No judgement. No worries about grammar. Just write and see what realizations you come to have about yourself and your business. This could help you in taking the next step in your business or changing the way you run things.

Below are just a few of the many business tips and realizations I brain dumped that day.
-I think I would like (and need) a secretary to help with fielding calls and scheduling appointments. (This made me look into online scheduling software).
-I like guiding and teaching, which make me want to search out more opportunities to do presentations and also develop more programs to coach or work with other Dietitians.
-Some days, I am just completely unmotivated and that is okay. Every day won't be super productive. Just as long as those unmotivated days don't become an issue for business.
-Mid-day gym sessions really boost my productivity and momentum.
-A support system can really make or break you. Just having that 1 person makes a world of difference.
-Some days you just work late.
-I wonder how other people see me and my business. I wonder how I could gauge this.
-I need to DO more than THINK. I spend too much time planning and overthinking that this sometimes leads to inaction.
-Relating to your clients is key. Trust begins here and they feel safer opening up.

Have you ever just brain-dumped in a journal? What "aha" moments did you have? Leave a comment and let me know!

Sunday, September 17, 2017

Top 10 Skills for Dietitian Entrepreneurs

Have you debated going the entrepreneurial route? Thinking about starting a private practice as a Dietitian? You may be wondering if you have what it takes to succeed. After being in business for 3 years now, I have learned a lot about my skills and what I need to hone in on to have my practice thrive.

Below, I outline 10 different skills/traits that are crucial to your success, whether it be in private practice or in another business venture. While you may not feel that you are strong in all of these areas, the more you push yourself and your comfort level, the more enhanced these skills will become.

#1 - Passion 
Whether you will enter the realm of entrepreneur as a Dietitian or any other professional, you need to be passionate about what you do. This passion will drive your business and fuel your motivation through tough times.  Your passion will resonate with clients and show them that you truly care about what you do.

#2 - Perseverance
Throughout business, you will have many ups and downs with both income and overall success. Contracts may fall through, clients may drop out, your business may change, etc. Perseverance is key to keeping yourself from throwing your hands in the air and walking away. All of your hard work will pay off!

#3 - Self-Confidence 
While you may not feel confident in every aspect of running a business, be confident in your niche, your talent, what you bring to the table. As an entrepreneur, you are constantly selling yourself and your products/services. If you don't believe in yourself and have confidence in your abilities, why should prospective clients or companies?

#4 - Self-Motivation
As an entrepreneur, you are the boss. You don't have a manager telling you what to do at all hours of the day. You are not walking into an office where there is a list of duties or set of expectations for your role. YOU create that role. YOU create those expectations. Can you motivate yourself when no one is standing over your shoulder? If you are struggling with how to motivate yourself, take some time to figure out what drives you to succeed. Is it making more money? Having more freedom? As an entrepreneur, I can say from experience that you won't necessarily feel motivated, or confident for that matter, every single day. You should be able to motivate yourself and be a self-starter at least 90-95% of the time.

#5 - Strong Work Ethic 
Having a strong work ethic can be described in a number of different ways. I like to think of quality, integrity, and responsibility as attributes that someone can exhibit within their "strong work ethic." Your quality of work and service will speak for itself and drive clients to your door (I have seen this first hand without the use of paid marketing).

#6 - Ability to Multitask 
Being the boss means that you may wear many hats (especially if you work alone), but, it can also mean you oversee many departments and thus need to be aware of the inner-workings of each. I feel that there is a fine line between what is effective and what is overwhelming and hinders production. When I think of multitasking, I think of the various things I need to accomplish on a daily basis: posting to social media, seeing clients, fielding calls, answering emails, writing content or lessons, etc. Some of these things may happen simultaneously. The key is not stretching yourself too thin, but managing these tasks efficiently.

#7 - Effective Time Management
Number 6-8 all go hand-in-hand. With having multiple items on your plate each day, you need to learn how to effectively manage the time you have. Know when your best hours are to work on administrative tasks. Know when you tend to see and schedule clients. Remember to leave some time for yourself daily (if not weekly) to recharge your batteries. Running on empty will hinder your productivity and ultimately ruin plans for time management. Before you know it, you are sucked into 3-hours of Netflix and haven't accomplished a thing for your business.

#8 - Organization
I would say the number one skill to have as an entrepreneur is a high level of organization. This is especially important in the beginning stages of your business planning. If you are a Dietitian and plan to become an insurance provider, you will need to keep track of applications, billing codes, claims, etc. Being organized means that you manage your time well, finish tasks by their deadline, and are on top of scheduling. One of the key things I have learned with keeping myself organized is to prioritize my day-to-day tasks and anticipate when I will accomplish the non-priorities. I also found having systems in place for my administrative tasks is helpful. I have a system for how I schedule clients, how I store files, how I chart, etc.

#9 - Flexibility 
You may have your day or even week planned to a perfect T and then, disaster hits. Two clients need to reschedule, you get 2 new calls of potential clients, your seminar outline is taking longer to write than you thought, etc. Within any role, as an entrepreneur or an employee, you need to be flexible. Things will happen that will throw your day off. Take a minute to regroup and then prioritize what is ahead of you. Being flexible means using many of the other skills mentioned before: time management, organization, strong work ethic, etc. Every day will not go as planned and that is okay!

#10 - Continuous Learner
One final skill I want to touch on is being the continuous learner, which can be related to the field of nutrition or business. Never stop challenging yourself or pushing your boundaries. Continue to learn, enhance your skills, and become a polished professional.

After reading through this post, what can you identify as your strengths and weaknesses? As I mentioned earlier, you may not feel strong in all of these areas of your business. If you do feel one or two areas need improvement, can you take an online course to enhance those skills? Or, could you take on a partner or an employee that would fulfill these tasks? As an entrepreneur, you may not be able to handle everything in your business, especially as it begins to grow. Identify what your are priorities and where you can delegate or outsource other tasks.

Leave a comment and let me know your thoughts!



For more information on preparing yourself for private practice, click the LINK.
For tips on starting a private practice, click the LINK.


Sunday, September 10, 2017

Dietitian Interview Tips

Welcome back to My RD Journey! Things have been a bit crazy over here the past few weeks. I half expected my client load to decrease with the end of summer and beginning of the school year; yet, it is has been the opposite, which is good! I also got the opportunity to teach an in-person class at a local community college for this semester. It was super last minute as in I found out about it on Thursday, interviewed Friday, went to an in-service the following Monday and started teaching Wednesday. I didn't have access to anything, just a textbook and role-book on my first day. I am now heading into week 4 of classes and I love it! I love being able to teach young minds about nutrition and I especially love that I have so much flexibility in how I teach the materials. Despite the craziness in my schedule, I love that I have the opportunity to teach and ultimately grow professionally. It is very gratifying!

I have been doing a lot of thinking lately about my business and the direction I want to move in. I have enough clients to bring on another Dietitian, yet, I am hesitant to do so since I would have to change up my business structure, figure payroll out, and whatnot. I know a few other RDs that do this; however, I am not sure if this is my ideal long-term business plan. I am also finishing up the editing for my first book and I definitely want to get it out for September. I have about 6 other book ideas fleshed out (some for RDs and some for public); however, I am just struggling to find time to write. I am at the point where I could just continue with my current load of clients and classes; however, a part of me wants to change it up. I also want to have more time to myself versus running around every day. I am wondering if teaching is something I will end up wanting to do more of long-term. Anyone else reach this turning point in their business? What did you do in moving forward?

Since I had recently interviewed for a college faculty position, I wanted to share some of the tips I gained. Whether you are a new RD looking for a job out of your internship or an RD that is debating switching careers, these tips will hopefully provide you with some insight.

(Dietitian) Interview Tips 

1 - Do Your Research
For almost every interview I had, I was asked the question, "Why did you choose ____(insert facility name here" or something along those lines. So, think to yourself, "Why are you interested in this facility or this position?" If you are just trying to get any job, spend a few minutes on the company's website or Facebook page. Are there programs that they run that you think are great? What about their philosophy for wellness or patient care? Pinpoint some aspects of the facility that you could touch on in the interview.

2 - Bring the Essentials
For my interview, I brought in my resume, CV (which had more detailed information about my education), cover letter, list of 3-4 references, and some examples of my work. Even if the information was submitted already online or via email, I always bring hard copies with me. I have had interviewers put my copies in with my employee file or review with me during the interview. When thinking about bringing work examples, I tailor the materials towards the type of interview I am in. For example, with teaching I had sample lesson plans I wrote for high school students and adults. I normally wait to bring out my work samples until it comes up in conversation.

3 - Be Prepared
If you haven't interviewed in a while (or ever), make sure you do some practicing with a friend or family member. Go through some of the most common interview questions like: what are your strengths and weaknesses or what is your teaching philosophy or why would you be a good fit for this position or how would you handle scenarios for conflict or working in teams. Trust in the education and experience that you have!

4 - Dress to Impress
I always say to fellow Dietitians and interns that it is better to dress up and be told to dress down than the opposite. Come to the interview in your best professional attire even if you know the position you are applying for involves wearing scrubs.

5 - Come with Questions
When you go in for an interview, you are also, in a sense, interviewing the facility/interviewer. Will this place be a good fit for you? Do they offer the benefits you need? Always come prepared with questions. The last thing you want to do is get into a job and realize it was not what you expected! Ask what a typical day looks like for the Dietitian. Ask about the interview process or training procedures. Don't be afraid to come with a list of questions to ask. This also shows your organizational skills, that you prepared for the interview and you care about your role as a Dietitian.

Remember to just be yourself and trust in the experience that you have. Leave a comment and let me know your best interview tips!

Sunday, August 13, 2017

Tips for Writing Your First Book

Welcome back to My RD Journey! For the past few months, I have been working on my first book! I had been thinking about writing a book for the past year now, but it wasn't until the beginning of this year that I actually thought I COULD do it. I was so full of self-doubt about my skills as a writer and my ideas as a Dietitian, that I was terrified to start compiling ideas for my book. I mean who am I to write a book?!

I purchased a few books (see below for my recommendations) and before I knew it, I was more than excited to write. I started testing my book ideas out with my clients and fellow Dietitians and I became more confident in my book ideas. After a while, I started to have this "itch" to write something tangible that people could use long-term. Is weird as this may sound, it was like I NEEDED to write and it truly became a passion of mine.

At this point, I finished a first full draft of my book and have it out to my beta readers for commenting. I must had re-read and edited 100 times before sending it to my first reader! Once I get the edited versions back, I will do another couple of revisions before the final editing process. I have decided to self-publish, so I have a bit more back-end work to do.

Anyways, for today's post, I wanted to share with you some of the resources and tips that helped me in the beginning stages of writing my first book!

Create a Timeline 
One thing I did not do for this book, but plan to do for my future ones is to create a timeline for writing and editing. I started toying around with my book idea in May, but it wasn't until almost July that I had content written down. In August, I started planning out when I would edit, send copies to my beta readers, re-edit, etc. Having a timeline pushed me to work harder and gave me a clear vision of my book's path. I highly suggest getting together a timeline for your book now.

Practice Writing
If you don't currently have a blog or social media page, get one! Start practicing your writing skills. The more you write, the more you learn about yourself, your style of writing, your method of writing, etc. Are you someone who likes the pen and paper? Would you rather type it out? Does writing at home distract you? Learning about yourself now, will help when you start writing a longer-form book.

Pull From Previous Content
If you have been blogging or writing articles for a while, pull from that content when creating a book. Think back to previous lessons and presentations. All of that material can become apart of your book. Use the great things you have already created as an outline for this book or future ones!

ID How to Capture Ideas 
I often get random ideas about books or content for the book I am writing while driving, showering, or sitting on the train. One of the biggest tips I have is to find a way to capture these ideas. I now carry around a small notebook to jot down thoughts. I have a notepad app on my phone that also voice records, and I keep a brainstorming document on my laptop. I never remember all of the fleeting ideas I have, so being prepared with ways to capture them has been super helpful.

Join Mastermind Groups
I am apart of a few different writing groups, one of which is within the AND. I love these groups for not only the tips, but also, motivation! Join online groups, email newsletters, or in-person meet-ups!  

Get Over Your Fears
Your first book may not be your greatest book, and that is totally okay! Put your heart and soul into what you are doing and just know that the second time around, you will be even better. You will always have people who dislike your content, whether it be a book or blog. You will also always have your die-hard readers and followers. Focus on that positive energy! One thing I kept reminding myself in this process is that I know what I write will at least help one person (even if that one person is a family member).

Just Write 
For about 2 months, I was so concerned with learning the best way to write, the best way to market my book, and the best way to format my book, that I didn't actually even write anything! I was psyching myself out of writing thinking about all the things I needed to do. I pushed that all aside and basically said to myself that I was worrying over a product that I didn't even have yet! My final piece advice to aspiring writers out there is to just write. Get it all out on paper first and then worry about the rest.

Are you thinking about or currently writing a book? What have been your most helpful tips in the writing process? Leave a comment below and let me know!

Great Books That Relate to Writing/Creativity/Niche:
Make Your Idea Matter
Start Writing Your Book Today
Writing the Damn Book
The War of Art



Look out for my first book coming SEPTEMBER 2017! 

Sunday, August 6, 2017

Top 5 Tips for Building Partnerships

Over the past few weeks, I have been writing about my tips for gaining clients. One aspect that I did not mention was on building partnerships with other health/medical professionals (or any professional for that matter). I had touched on this in week 2 of my full-time practice; however, today, I wanted to go a bit more in-depth.

Tip #1 - Do Your Research
It is a good idea to do a little recon before you reach out to any medical office, gym, health center, etc. Spend 3-5 minutes browsing their website or Facebook page. Get to know their mission, clientele, offerings, etc. This initial research not only prepares you for the connection; however, it can weed out companies that do not align with what you are doing. Say you find a health center that pushes a lot of supplements and has a nutritionist that gives out meal plans. If you do partner with them, would you be fighting an uphill battle? Do you agree with the types of meal plans they are promoting? How about the supplements? There is no harm in checking out the company and making the first connection; however, just be mindful of whom you are aligning yourself and your business with.

One of my biggest pet peeves is when an individual (or company) reaches out to me to partner (or utilize my expertise) without doing any research on myself or my business. I have had companies misspell my name or think I work in a different field (i.e. clinical or food-service). With a quick Google search, you can find out a lot about my business. It is off-putting to me when someone says incorrect information about my practice that is clearly stated on my website. It makes me think they didn't do their research and that this relationship is not truly a priority for them.

Tip #2 - Make a Meaningful Connection
Make your first impression with any potential partner a meaningful one. Now, this doesn't mean swinging by the place of business with your business cards and just dropping them off. Send an initial email or call-in. Schedule a good time to come in to speak with the owner, office manager, or doctor. During this time, discuss what you offer and how that could benefit the facility. Be clear about your expectations and how referrals or services will be rendered. Bring your business cards, but also bring samples of your work (i.e. newsletters, handouts, flyers about services, etc). These could all be things that you leave at the facility, which could bring clients to you. 

Tip #3 - Offer a Freebie
As I just mentioned, newsletters or flyers about your services could be great items to bring by an office or health center. Often, companies will want something else for free in turn for sending clients your way. Offer to do employee lunch-n-learns for nutrition or offer free seminars on Diabetes for the patients (in-office). With both of these situations you could be handing out business cards and touting your services. A sample conversation could be, "Thank you for agreeing to meet with me today to brainstorm how we could work together to help patients lead healthier lives. I appreciate your willingness to leave my cards at your main office desk. Another service that I could offer to you and your facility would be my lunch-n-learns (or seminars). This would increase not only patient knowledge of _____, but also, help to get the word out about nutrition counseling. This, in turn, could improve patient outcomes and save some time for you and your staff (as in less education in the room)."

Tip #4 - Follow-up 
After your first connection, schedule a date to follow-up. You could discuss a date/time to follow-up at the end of your initial meeting. An example could be, "Thanks for taking the time to meet (or talk) with me. I can plan to follow-up in a week if that works well for you." If a potential partner says they will follow-up with you after the meeting, I usually wait 1 to 2 weeks (max) before sending an email or making a call. Sometimes, people just get busy and forget. Other times, I had individuals who were not interested in my services and simply neglected to call and let me know. So, you take the responsibility to check-in and move forward with building a connection.

Tip #5 - Communicate Frequently 
One of the ultimate keys to building a lasting partnership is effective and frequent communication. This could be done in-person or via email or phone. Discuss how things are going. Are the referrals working? Has there been any feedback (positive or negative) about the services? Is the partnerships still worthwhile? What things need to change? When you have that open dialogue from both ends of the partnership, it sets a higher standard for both parties and shows the level of importance. I always think about how communication is essentially nurturing the relationship, whether it be personal or business-related. If you don't communicate, you can't address issues or celebrate successes that will ultimately improve the partnership.


What tips do you have for building lasting partnerships? Leave a comment and let me know!

Sunday, July 23, 2017

5 Tips for Gaining Clients in Private Practice (Part Two)

Welcome back to My RD Journey! If you read last week's blog, you will already know that this is part-two of my tips for marketing yourself and gaining clients. (Click to read last week's post). I hope part one gave you a few good tips to get started with marketing within your business. One thing is for sure, marketing yourself and your services is a constant. Don't fool yourself into thinking that one ad will do the trick or one networking event will give you all the clients you need. For part two of my marketing tip series, I delve into more of my tips that revolve around the "constant marketing" idea. Enjoy!

#6 - Always Carry Business Cards
No matter where you go, always carry your business cards with you. I have handed out my card to clients on the train or even while waiting in line at the supermarket. You never know when an opportunity may arise for you to build a connection. I typically carry 5-6 cards in my wallet, so I always have some with me, and a small stack in my purse/work-bag.

#7 - Attend Networking Events
Make it a goal to attend some sort of networking event at least once per month. Join your local business associations or Chamber of Commerce to find events that would be worthwhile for you to attend. When going to networking events, be open-minded with everyone you speak with. Even if you think someone would not benefit from your services or even be interested, they may know someone who is. Also, don't just push your card on someone within the first few minutes of meeting them. Get to know who they are, what they do in business, and even goals they may have. I will often ask fellow business owners how they got into their current role and if they see themselves growing or changing in the future. Don't just talk to someone with the sole purpose of giving them a card and walking away. Make a more meaningful connection. Often times, I will wait until the end of the conversation to say, "I had a great conversation with you, would you like to swap cards so we can chat more in the future about ___?" Sometimes, I will even wait until the other person asks for my card, which almost always is the case. I also try to follow-up with a short email a day or two after the event.

#8 - Don't Be Afraid to Try Something New 
If you feel like you have been trying everything to get your name out there, you may have thought about paying for advertising. While my first paid advertisement was a total waste of money, I learned a lot about my business and future marketing campaigns. Before paying for advertisement, think about whether or not the ad will target your ideal client. My first ad was on a food placement at a diner. I don't even read those things and for some reason I thought it was a good idea to try my first year in business. Needless to say, I didn't get any clients after the ad ran for practically 4-months. Yet, I recently had the opportunity to run an ad in my local paper (FREE) and I gained 3 new clients the same day the paper went out. The second time around, my ad was much better and the paper actually reached clients in my area. Bottom line here is that just because something failed once, doesn't mean you can't try again. Be open to changing your strategy.

#9 - The Power of Word-of-Mouth 
I would say about 80% of my clients and 100% of my contracts have been from word-out-mouth marketing. It is oh so powerful! How people perceive their health and nutrition is often very personal (and emotional), so having a warm referral from a friend or family member will make it much more likely that they will use your services versus searching out another Dietitian (even if they are closer). I have spoken at conferences and had audience members refer businesses to me. I have done lunch-and-learns and had my facility contact recommend me to other partners for cooking classes. I have even had Dietitians recommend me to other RDs for help on starting a business. Do not assume that in order to get clients you need to pay for ads or marketing in some way.

#10 - Do Your Best Always
Tips #9 and #10 really go together in the marketing sense. Word-of-mouth marketing is so strong when you make a positive impact on someone. To put it simply, if you are good at what you do, your work/service sells itself. If your clients/partners see that you have a passion for nutrition and really go above and beyond for their needs, then they will have no trouble singing your praises. Take your role seriously in any opportunity you have, whether free or paid. Even if you feel like an event is not worth your while (once you have arrived), still strive to perform and show your best side. This includes the idea that you should not "burn your bridges" because I always find a previous connection resurfaces later in my business. I tell my interns and any new RDs I work with that, "You never know who is watching." As I mentioned previously, I have had a lot of big contracts form after someone recommended me after hearing me speak. Again, the person who saw you may not be your ideal client; however, who they recommend you to just may be. Bottom line, do your best, even if you think no one is watching (or reading).

What marketing tip has helped you the most? Share with me how this post has helped you or share another tip you have for gaining clients!

Sunday, July 16, 2017

5 Tips for Gaining Clients in Private Practice (Part One)

Whether you are new to entrepreneurship or even seasoned, you may wonder to yourself, "How can I gain clients?"

As a Dietitian in private practice, I often struggled with the best way to grow my clientele since my undergrad and graduate courses had little to no focus on marketing. You can do a simple Google search and find millions of results for the topic of marketing; however, I wanted to give a "tried and true" perspective. This is a combination of what not only worked well for me, but also, other dietitians in similar positions. While I am by no means an expert, I know that someone out there might benefit from my information. This blog is going to be broken down into a two-part series, so look out for the second round of tips next week!

#1 - Have an Internet/Social Media Presence
People want to know a bit about you before committing to your services. Some of my clients found me from a Google search and others have been passive followers of my Facebook page and suddenly had a need for my services. You can really run the full gambit with an Internet presence. I currently have a website, 2 blogs, Instagram, two Facebook pages, and Twitter profile. I also created a FREE listing with "Google My Business," which helps me to stand out a bit in search results. You don't necessarily need to use every social media platform nor do you need to do everything at once. The key is finding which is the best for you (and your clients) now. This means identifying where your clients frequent the most. I started blogging back in my undergrad, then created a website, and then added my FB pages. Take it one step at a time and build as you see fit.

#2 - Look for the Secondary Benefit
I feel that my blogs add to my credibility and provide some extra tips/resources to my current clients. My Instagram shows clients how healthy food can look (and taste) good. There have been times where I am out somewhere and a fellow RD or even an entrepreneur in an unrelated business will say that they read my latest blog and it was really helpful. I have also had food companies reach out to partner with me after seeing pictures I posted or blogs I have written. So, while you may not see single clients reaching out to you for counseling services, down the line, a new business opportunity may arise due to them reading your blog and seeing your work. So, do keep it professional, credible, and useful to your audience.

#3 - Build an Easy-to-Access Website
Ultimately, your website is one of the first things I would get up and running, especially if you are in practice already. Clients want to learn about you, the services you offer, and how to contact you when they are ready. When you create your website (or have a designer do so), make sure it is easy to navigate. I have had a few clients say they chose my practice because my website gave them the information they needed quickly (i.e. contact info, services, about me). You can certainly hire someone to build a website for you; however, I did it myself and I like that I can just pop in to update things whenever I want. I also chose not to include a pop-up ad on my website landing page because I find it annoying when I am looking for information and all these boxes keep showing up to get me to subscribe via email. This was just a personal preference for me; however, I would challenge you to think from your client's perspective when designing your website layout.

#4 - Be Consistent in Social Media Postings 
Whatever social media platform you use, try to be consistent in when/how you post. For my Facebook pages, I have a schedule of which days I post to which site (I have one for nutrition and one for RDs). I also typically post 3-4 times a month (Sundays) with my RD blog and 2 times per month (Thursdays) with my PorrazzaNutrition blog. I also have monthly themes (i.e. greens for March, holiday tips for Nov/Dec) and even daily themes (Motivation Monday), which can really help with content creation. When you recommend your blog or page to any client or fellow RD, you want to have content for them to see now and future content to keep them interested. Otherwise, why should they follow you if they won't get anything out of it? I also limit the number of "selling myself" posts to 1-2 per month. People don't want to follow you and hear a pitch every other day. Mix in your own work, general tips, blog/page shares, and your services to give a nice blend to your reader/audience.

#5 - Become an Insurance Provider
While you certainly don't need to be an insurance provider to have a private practice, I will say, it helps a lot with gaining clients. About 95% of my current clients use their insurance. It is a huge selling point for potential clients when I tell them I take insurance and the cost for them is little to nothing. When creating partnerships, a lot of the contacts (doctors, trainers, etc) I spoke with had verified that I accepted insurance before agreeing to send clients my way. I am also listed on each insurance companies' website, so when a new client searches for a Dietitian in my zip code, I show up. Now, there may be a few RDs listed in my zip code; however, as I mentioned earlier, having a good website with information about myself, links to my blogs with tasty recipes, and tips for the client could lean them towards choosing me from the list. It does take time to go through the insurance process and depending on your business model, you may not even want to go this route. If you are undecided on whether you should take insurance, I would suggest looking at what other RDs in your area are doing. If they all accept insurance and you do not, it can be tough to compete (I am only speaking in regards to one-on-one counseling, not other services). Also, if insurance is good in your area and no other RDs accept it then that could set you apart. I have seen practices thrive with and without taking insurance, so do some research and decide what you think will work the best for you.


What marketing tip has helped you the most? Share how this blog has helped you or share another tip you have for marketing yourself and gaining clients!

Stay tuned for next week's blog Part Two of Gaining Clients in Private Practice with 5 more tips!